With consumers as the common denominator, it’s not surprising that similarities can be seen across some industries. In the media industry, the need for change to keep up with changing consumer demand is widely accepted. But what is the formula for success? Can any parallels be drawn with online retail?
Gone are the days where online piracy was an individual sharing illegal content with a few select “friends”. Today, online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. To be effective in fighting this continually growing threat requires a team of experts.
Pre-match build up
OTT piracy remains the biggest threat facing pay-media operators and content rights holders. Illegal supply of premium content, especially live events such as soccer is driving this increase.
Google’s Android operating system took just a few years to go from upstart newcomer to dominating the global mobile market. Can it do the same for TV?
In my last blog, a primer on Android for STBs, I described the options available to operators: the “plug-and-play” Android TV service, and the more customizable self-build route based on AOSP. Is this combination enough to kill-off the market in proprietary middleware?
Launching a pay TV platform typically requires 2-3 years’ development to create a customized user experience based on proprietary middleware with continuous updates throughout the STB lifetime. It’s slow, expensive and requires specialist developers, but operators get the UX they choose. Google’s AOSP and Android TV are shaking up this status quo. Android rose from zero to global dominance of mobile markets in under seven years, so it’s little wonder this disruptor is being taken seriously.
The availability of high quality content and broadband access becoming the norm is making online pirates’ lives a lot easier. Content owners, sports rights holders and operators are taking steps to address this problem. But is it enough to have the impact needed to curb the rising tide of piracy?
Disruption affecting studios
Studio’s revenue comes not only from box office performance but also from a complex system of staggered releases…
The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.
There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.
As discussed in a previous blog, the European Banking Authority (EBA) has released the final draft of its technical guidance for PSD2. Articles 4 and 25 of said guidance include mandates for the security of the customer authentication process.
One of the key elements of the authentication mandate is the requirement to use advanced security technology to safeguard all client-to-server communications against interception. In other words, to protect against MitM (Man-in-the-Middle) attacks.
I’m sure Hubspot’s Brian Halligan was addressing legal companies when he said: “The only way to be successful in growing your business and revenue streams is to match how you market your products with the way in which the prospective clients are learning about and shopping for the products.” Yet, online pirates have definitely taken his message to heart. Have you? Connecting with your consumers
It’s clear just looking around, we’re addicted to being online. Just as technology has made the world more connected, it’s also increased the number of places consumers are hit with marketing messages.