Would you use a screwdriver to hammer a nail into a wall? Not very effective. It’s the wrong tool for the job. The same is true in the world of anti-piracy. You need the right tools and services for the different threats.
Understanding what you need
Online pirates are continually adapting. Unhindered by rules and regulations pirates move at internet speed. Too effectively fight online piracy means keeping up to date with their latest activities.
Picture Bob. He thinks he’s figured out how to avoid paying for cable TV by watching programs streamed from pirate websites. One day, he’s watching a live football broadcast and ten minutes into the game, he loses all access. His screen goes blank. Is ruining the user experience on pirated sites a new combat strategy?
Seeing it differently
Degrading user experience may not be the first thing that comes to mind when considering how to combat cybercrime.
Stealing millions of dollars in an elaborate bank heist makes for a great Hollywood movie – just throw in the hottest Hollywood stars, exotic locations, flashy cars, a computer whiz and obscure cyber jargon that’d impress any moviegoer. But in reality, bank fraud and cybercrimes are not entertaining matters, and are often poorly understood or addressed.
Fraud, outpacing the industry’s security efforts
As news of cyber attacks and large-scale fraud breaks in the media consumers can be lost in nuances of the threat/technology described, believing they would never be similarly impacted.
Consolidation within the media industry shows no sign of stopping. It’s happening on both sides: vendors and customers. When it comes to security vendor consolidation why is it important to look beyond the press release?
The beat goes on
Hearing about vendor consolidation or rumored consolidation is common place. It’s part and parcel of our industry.
A lot has been written about PSD2 and its impact. The hope is it will allow 3rd parties (Account Information Service and Payment Initiation Service Providers) to access consumers’ transactional data. Combining it with the existing contextual data new interesting services can be built. But success requires a good consumer experience.
There are some really interesting (possibly unintended) consequences being introduced…
What can the automotive industry learn from pay-media? They’re so different. For one personal safety is paramount and for the other it’s all about entertaining consumers. Worlds apart? Not at all when it comes to cybercrime. For cybercrime these differences don’t matter.
Just as the internet plays a pivotal role in the media industry, its growing in importance for automotive.
For live sports, speed is the name of the game when it comes to fighting online pirates. After all the value of the sports content is at its highest while it is being broadcast. What’s the winning game plan to get the pirates sent off as soon as possible?
Live sports broadcasts attract a lot of eyeballs and big advertising dollars. It’s not surprising then that they are a primary target for pirate services.
Watermarking is not new. The technology, which embeds an invisible unique mark to identify the source of pirated content, has been around for a while. Critics have said it was a solution looking for a problem. Well look no more.
Technology vendors like Irdeto have sold watermarking solutions over the years, mainly to content owners wishing to identify leaks in the distribution channel. This is changing.
Pay-TV operators have used CA since the 1990s to encrypt digital content. Over the years, CA has evolved, with Irdeto launching the first software based card-less CA in 2011. But does the CA technology still have a role to play going forward?
CA started life in the analogue broadcast world. Its role was to scramble the video signal. With the evolution to digital broadcast, CA transformed to what you can call “true” conditional access with encryption.
Some say that we are living in a new era of Television, I think that is true. Consumers have an ever expanding choice of content to view. And in today’s connected world, they have a wide array of channels, devices and apps at their disposal to watch their favorite program at any time and on any device. But how do incumbent pay-TV operators keep up?
No choice but to deliver
If the consumer can’t get what they want, they look elsewhere, and elsewhere is quite often the illegal alternatives.