CMAF and MPEG DASH – the Holy Grail of OTT?

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MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.

Sure, using MPEG DASH offers the possibility of significant cost savings for operators aiming to reach the maximum number of device types. They no longer need to create and store multiple streaming formats to reach multiple screen types. But with Apple still stubbornly requiring…

MPEG DASH: The fast lane to reducing cost

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Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.

A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.

Will the TV ever replace the STB?

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Despite ongoing predictions of cord cutting/shaving, STBs still securely deliver pay-TV content into the majority of homes. But TVs are becoming smarter by the day and device manufacturers would rather sell a new TV than a “cheap” STB. This is not new, but will this year be the one when the big screen wants a bigger role?

What would it take?
In essence the TV would need to take over all of the duties performed by the STB.

Are online pirates your invisible competition?

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We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?

The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.

Fighting online piracy requires collaboration

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Online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. Trying to tackle this on your own will have limited effect. To have an impact means working together.

Hare and the tortoise
Online piracy is one of the biggest threats facing pay-media providers and content owners. It’s a growing pandemic problem and not easy to solve. Pirates are continually adapting. Unhindered by rules and regulations they move at internet speed.

Will the real pay-media disruptor please stand up?

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Just in time for 2017 predictions about the pay-media industry. Typically, there’s always something about disruptors. But let’s be frank, so far the so-called disruptors haven’t brought the industry to its knees. Isthe industry too resilient or is the real disruptor yet to make an entrance?

What got me thinking
Last Sunday, after a pleading text from my student son I transferred money to his account. It took 26 seconds to reach his account!

The anti-piracy enforcement toolbox

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Would you use a screwdriver to hammer a nail into a wall? Not very effective. It’s the wrong tool for the job. The same is true in the world of anti-piracy. You need the right tools and services for the different threats.

Understanding what you need
Online pirates are continually adapting. Unhindered by rules and regulations pirates move at internet speed. Too effectively fight online piracy means keeping up to date with their latest activities.