Consumer piracy survey insights for pay-media operators

The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.

There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.

Think perimeter security is enough? Think again…

Most of the data breaches you hear about these days are assessed from the server side. Take a recent incident in the financial services industry—a serious malware attack on the Polish banking sector that was tied to a campaign targeting organizations in more than 30 countries. In this case, a web application was infected with malicious code that spread from workstation to workstation. The malware was injected on the server side and then spread to clients using JavaScript embedded in the website. The truth is, this type of attack is the easiest to prevent.

The European Banking Authority warns against Man-in-the-Middle attacks

As discussed in a previous blog, the European Banking Authority (EBA) has released the final draft of its technical guidance for PSD2. Articles 4 and 25 of said guidance include mandates for the security of the customer authentication process.

One of the key elements of the authentication mandate is the requirement to use advanced security technology to safeguard all client-to-server communications against interception. In other words, to protect against MitM (Man-in-the-Middle) attacks.

Signs you’re being out-marketed by the online pirates

I’m sure Hubspot’s Brian Halligan was addressing legal companies when he said: “The only way to be successful in growing your business and revenue streams is to match how you market your products with the way in which the prospective clients are learning about and shopping for the products.” Yet, online pirates have definitely taken his message to heart. Have you?
Connecting with your consumers
It’s clear just looking around, we’re addicted to being online. Just as technology has made the world more connected, it’s also increased the number of places consumers are hit with marketing messages.

Will content ever be ‘everywhere’?

After lots of meetings with studios and operators at CES, a memory popped into my head. “Making camel-friendly packaging”. What on earth does that have to do with content?

Back in the day
I was a product manager for STBs. Our best distributor from Dubai faxed over (yes, it’s that long ago) a complaint. Too much packaging was negatively affecting his pipeline. How?

CMAF and MPEG DASH – the Holy Grail of OTT?

MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.

Sure, using MPEG DASH offers the possibility of significant cost savings for operators aiming to reach the maximum number of device types. They no longer need to create and store multiple streaming formats to reach multiple screen types. But with Apple still stubbornly requiring…