Don’t get left behind with 4K readiness

Irdeto_Perspective_4K_customer_plans

Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder will they get left behind as a result?

Adoption will be quicker
Earlier this year, Business Insider forecasted that 4K will roll out much faster than industry analysts predict. This echoes what we see in the adoption rates.

Turning 4K impacts into opportunities for pay-TV operators

Irdeto_Perspective_4K_Impact_To_Opportunities

As you know from my earlier post, the inevitable march toward 4K has begun. And yes, with any new technology there will be challenges. But based on my discussions with studios and operators it’s clear that for well-prepared pay-TV operators, 4K could in fact bring opportunities.

Let me share some insights from recent conversations with studios and operators.

Beyond hype: 4K is coming. Ready or Not!

Beyond hype: 4K is coming. Ready or Not!

It’s no longer a debate about when 4K will take off. Based on my experience with HD, it won’t be an easy road but it’s certainly an inevitable march.

It’s happening
The competitive positioning has already begun; from Sony and Netflix through to pay-TV operators. In India Videocon d2h and Tata Sky have announced earlier in July that 2015 is the year to make it a reality.