The next billion viewers: growing the OTT footprint

Irdeto_Perspective_Next_Billion_Viewers

All pay-TV operators would like to improve TV quality, reduce content delivery costs and reach larger audiences. Who wouldn’t? Given today’s current bandwidth limitations how can operators’ grow their OTT business? Where will the next billion viewers come from?

TV Everywhere
Consumer’s appetite to watch their favorite shows anytime anywhere is showing no sign of slowing. And the ever increasing availability of IP connected devices is fueling this demand. No wonder, pay-TV operators are looking to offer OTT services to meet this growing need.

Don’t get left behind with 4K readiness

Irdeto_Perspective_4K_customer_plans

Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder will they get left behind as a result?

Adoption will be quicker
Earlier this year, Business Insider forecasted that 4K will roll out much faster than industry analysts predict. This echoes what we see in the adoption rates.

Beyond hype: 4K is coming. Ready or Not!

Beyond hype: 4K is coming. Ready or Not!

It’s no longer a debate about when 4K will take off. Based on my experience with HD, it won’t be an easy road but it’s certainly an inevitable march.

It’s happening
The competitive positioning has already begun; from Sony and Netflix through to pay-TV operators. In India Videocon d2h and Tata Sky have announced earlier in July that 2015 is the year to make it a reality.