CMAF and MPEG DASH – the Holy Grail of OTT?

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MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.

Sure, using MPEG DASH offers the possibility of significant cost savings for operators aiming to reach the maximum number of device types. They no longer need to create and store multiple streaming formats to reach multiple screen types. But with Apple still stubbornly requiring…

MPEG DASH: The fast lane to reducing cost

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Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.

A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.

Are online pirates your invisible competition?

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We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?

The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.

Is OTT piracy the online equivalent of Japanese knotweed?

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True, a botanical metaphor about OTT piracy is unusual. But similarities can be drawn. In the housing market, the presence of Japanese knotweed can have a detrimental effect. If unchecked, online piracy is on track to do the same in the pay-media industry. What can be done to fight the weed?

What is Japanese knotweed?
Put simply, it’s a relentless plant that can grow 30cm a week. Its invasion can knock thousands off the value

A common goal for all pay-TV operators

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With the rise of OTT services, consumers are starting to analyze their monthly entertainment expenses. The good news is that many don’t want to lose their pay-TV operator service. The downside is they want to pay less for it.

Is it the same across the globe?
What’s clear from my customer meetings is that pay-TV services are not being eroded completely by OTT. They’re still important. But pressure is building on operators to drive down the cost of delivery. From Mexico to Malaysia this was a common goal.

Why pay-media operators should be interested in the DarkNet

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The DarkNet is synonymous with the sale of drugs, weapons and fake passports. None of which are relevant to pay- media operators. What lurks in the DarkNet which would be of interest to them? And what can be done to mitigate the impact?

What are we seeing?
Irdeto has witnessed a growing demand for customer databases – supplying compromised account credentials for pay media services.

A new consumer battleground for media consumption

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Pay-TV operators are used to thinking in terms of winning the largest share of a consumer’s disposable income: their wallet. In today’s digital world, is that still the most important battleground? With only so many minutes in the day, should operators really be fighting for people’s time?

What’s the fuss all about?
Watching TV typically comes out top in any survey related to leisure activities or media consumption.

The 5 core characteristics operators value when working together

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One of the things I love about this industry is that it’s constantly evolving. I believe the media industry is at the cusp of some of the most significant and rapid change we’ve seen in decades. And we are already seeing the early opportunities that this new paradigm brings.

Not losing focus
Consolidation within the industry shows no sign of stopping; most recently Charter’s planned acquisition of TimeWarner as well as Arris|Pace merging.