MPEG DASH: The fast lane to reducing cost

MPEG_DASH_Fastlane_Cost_Reduction_Irdeto

Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.

A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.

Will the TV ever replace the STB?

tv_replacing_stb_Irdeto

Despite ongoing predictions of cord cutting/shaving, STBs still securely deliver pay-TV content into the majority of homes. But TVs are becoming smarter by the day and device manufacturers would rather sell a new TV than a “cheap” STB. This is not new, but will this year be the one when the big screen wants a bigger role?

What would it take?
In essence the TV would need to take over all of the duties performed by the STB.

Fighting online piracy requires collaboration

fighting_online_piracy_collaboration_irdeto

Online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. Trying to tackle this on your own will have limited effect. To have an impact means working together.

Hare and the tortoise
Online piracy is one of the biggest threats facing pay-media providers and content owners. It’s a growing pandemic problem and not easy to solve. Pirates are continually adapting. Unhindered by rules and regulations they move at internet speed.

Will the real pay-media disruptor please stand up?

pay-media_disruptor_irdeto

Just in time for 2017 predictions about the pay-media industry. Typically, there’s always something about disruptors. But let’s be frank, so far the so-called disruptors haven’t brought the industry to its knees. Isthe industry too resilient or is the real disruptor yet to make an entrance?

What got me thinking
Last Sunday, after a pleading text from my student son I transferred money to his account. It took 26 seconds to reach his account!

The anti-piracy enforcement toolbox

anti-piracy_enforcement_toolbox_irdeto

Would you use a screwdriver to hammer a nail into a wall? Not very effective. It’s the wrong tool for the job. The same is true in the world of anti-piracy. You need the right tools and services for the different threats.

Understanding what you need
Online pirates are continually adapting. Unhindered by rules and regulations pirates move at internet speed. Too effectively fight online piracy means keeping up to date with their latest activities.

Looking at the role of CA today and in the future

Looking_at_CA_today_future_Irdeto

Pay-TV operators have used CA since the 1990s to encrypt digital content. Over the years, CA has evolved, with Irdeto launching the first software based card-less CA in 2011. But does the CA technology still have a role to play going forward?

Looking back
CA started life in the analogue broadcast world. Its role was to scramble the video signal. With the evolution to digital broadcast, CA transformed to what you can call “true” conditional access with encryption.

What’s the secret to consumer choice in the online media world?

secret_to_consumer_choice_campaign2_irdeto

Some say that we are living in a new era of Television, I think that is true. Consumers have an ever expanding choice of content to view. And in today’s connected world, they have a wide array of channels, devices and apps at their disposal to watch their favorite program at any time and on any device. But how do incumbent pay-TV operators keep up?

No choice but to deliver
If the consumer can’t get what they want, they look elsewhere, and elsewhere is quite often the illegal alternatives.

A common goal for all pay-TV operators

Common_goal_payTVoperators_Irdeto

With the rise of OTT services, consumers are starting to analyze their monthly entertainment expenses. The good news is that many don’t want to lose their pay-TV operator service. The downside is they want to pay less for it.

Is it the same across the globe?
What’s clear from my customer meetings is that pay-TV services are not being eroded completely by OTT. They’re still important. But pressure is building on operators to drive down the cost of delivery. From Mexico to Malaysia this was a common goal.

Balancing security and usability in the pay-media world

pay-media_web_security

Let’s face it; if consumers don’t get what they want, they look elsewhere. Gone are the days of loyalty due to limited choice. For pay-media operators this can be like walking a tightrope: protecting their content investment without the security negatively impacting the consumer experience. What can be done to make this easier?

To find out, let’s check in again with Bob. Unsurprisingly, after being identified as the cause of the corporate disaster Bob is now unemployed. He spends most of his day catching up on the movies and TV series he missed.