With increasing broadband access, the economics of the broadcast TV industry is bound to change. Just like the newspaper, music and travel industries before it. Is a Netflix threat actually the catalyst that causes the pay-TV operators to review how to capture and retain consumers’ attention?
Pay-TV is dead! Long live OTT services
Consumers want easier access to desirable content, on any device at any time. And value. Not a pre-defined package of 100 channels of which only 4 are watched.