At a recent customer meeting, “why is multi-screen limited to OTT?” was one of the questions. My answer? It doesn’t need to be. And for this broadcast customer it definitely shouldn’t be. Let me share some of the themes from the meeting.
Why start from scratch?
This established broadcast player has a strong DTH brand with a large loyal customer base. And like many, wanted to retain their subscribers by setting up an OTT service that would tick the “multi-screen” box. Makes sense – right?