At a recent customer meeting, “why is multi-screen limited to OTT?” was one of the questions. My answer? It doesn’t need to be. And for this broadcast customer it definitely shouldn’t be. Let me share some of the themes from the meeting.
Why start from scratch?
This established broadcast player has a strong DTH brand with a large loyal customer base. And like many, wanted to retain their subscribers by setting up an OTT service that would tick the “multi-screen” box. Makes sense – right?
It’s no longer a debate about when 4K will take off. Based on my experience with HD, it won’t be an easy road but it’s certainly an inevitable march.
The competitive positioning has already begun; from Sony and Netflix through to pay-TV operators. In India Videocon d2h and Tata Sky have announced earlier in July that 2015 is the year to make it a reality.
“People don’t know what they want until you show it to them.” Was Steve Jobs right? Is the role of the pay-TV operator about making it easier for consumers to find and consume content? Showing them what is available.
You’re the one that I want
The good news is that despite a sluggish economy for many countries, McKinsey & Company highlighted in their global media report (2013) that spending on media and entertainment grew 5.8% in 2012.