Marketers rely on analytics for evidence-based decision making. And analytic tools provide the insight needed into the customer viewing experience and drives continual improvement. But how reliable are those decisions if the insight doesn’t give the full picture?
Online video is exploding
There’s no doubt about it, the popularity of online video continues to grow. As a core offering, it’s right that pay-TV operators want to better understand the trends and operational performance affecting their business and be able to respond more effectively.
As you know from my earlier post, we’re facing a wave of piracy bigger than we’ve ever seen before. OTT piracy – aka content redistribution – is today’s biggest threat. But is it down to the pay-TV operators or content rights holders to take on this fight?
A common enemy
There’s no doubt about it. Online pirates are bad for business. Pay-TV operators are facing potential subscriber churn to cheaper illegal services. For content rights holders this is an emerging threat affecting loss of revenue as these alternative sources are diluting the value of the content.
Do you ever get phone calls from friends and family who need help with their computer or DVD player? Troubleshooting is often challenging, but over the phone it can get almost surreal; “The Google’s not working… oh, wait, the Google’s back working again” [sic]
Although I am no computer expert, nor even a “digital native”, I am the family’s favorite geek when it comes to technology. Recently, this has…