Let’s face it; if consumers don’t get what they want, they look elsewhere. Gone are the days of loyalty due to limited choice. For pay-media operators this can be like walking a tightrope: protecting their content investment without the security negatively impacting the consumer experience. What can be done to make this easier?
To find out, let’s check in again with Bob. Unsurprisingly, after being identified as the cause of the corporate disaster Bob is now unemployed. He spends most of his day catching up on the movies and TV series he missed.