What’s the secret to consumer choice in the online media world?

Some say that we are living in a new era of Television, I think that is true. Consumers have an ever expanding choice of content to view. And in today’s connected world, they have a wide array of channels, devices and apps at their disposal to watch their favorite program at any time and on any device. But how do incumbent pay-TV operators keep up?
No choice but to deliver
If the consumer can’t get what they want, they look elsewhere, and elsewhere is quite often the illegal alternatives.