Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.
A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.
Despite ongoing predictions of cord cutting/shaving, STBs still securely deliver pay-TV content into the majority of homes. But TVs are becoming smarter by the day and device manufacturers would rather sell a new TV than a “cheap” STB. This is not new, but will this year be the one when the big screen wants a bigger role?
What would it take?
In essence the TV would need to take over all of the duties performed by the STB.
Sci-fi often portrays artificial intelligence (AI) like this: a computer watches people for a while, blinks darkly and decides the solution to the world’s problems is to kill off the human race. Thankfully we are far away from that. But what AI is capable of today is simulating a specific human brain function – such as pattern recognition. And that’s very exciting for security.
AI makes security practical in the open world
The world is now open, causing disruption in many industries and changing the demands on security.
We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?
The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.