With consumers as the common denominator, it’s not surprising that similarities can be seen across some industries. In the media industry, the need for change to keep up with changing consumer demand is widely accepted. But what is the formula for success? Can any parallels be drawn with online retail?
Online’s disruptive nature
It was a Forbes article that made me think: ‘The inconvenient truth about e-commerce: it’s largely unprofitable’. It explains that e-commerce has been disruptive. The radical shift online is presenting challenges