Pay-TV operators are now within the Super Aggregation era, where optimizing their platform is crucial in differentiating themselves. Having access to the data and analytics on how users interact with the platform can also help give the operator an edge over their competitors. In this article, we explain Quality of Service (QoS), detailing its importance in taking advantage of key opportunities, as well as dealing with Set-Top-Box (STB) threats.
The plethora of Over-the-Top (OTT) streaming platforms with their continuous release of compelling series has gradually shifted viewers’ preferences away from the pay-TV ecosystem. Pay-TV operators can turn the game around, pull their audience back and get new subscribers if managed wisely. Let’s explore how they can achieve it with the top 5 strengths that give pay-TV the edge over OTT streaming.
Welcome to our blog series about super aggregation and the future of pay-TV. Based on market research and multiple conversations with our customers, we have prepared three blogs to capture and share key insights on how pay-TV operators are developing their super aggregation strategies and how they can differentiate on this new era of media and entertainment. On this first blog, we will focus on why operators must secure and keep watch of their connected platforms to secure their business’ growth and protect their subscriber base.