Like many famous 4-letter words, CPIX conveys surprise, shock even, but not in a bad way. It stands for Content Protection Information Exchange, a rather bland term for a standard that brings very exciting changes for the media industry. Driven by the DASH Industry Forum, CPIX is designed to create operational efficiencies and slash the cost and launch time for your OTT services. Suppliers of video solutions such as Irdeto and AWS Elemental have already embraced CPIX and are at the forefront of its adoption.