For the last 2 years of the global covid-19 pandemic, it appears many public figures, businesses and especially pirates have thought they could “get away with” just about anything.
For the last 2 years of the global covid-19 pandemic, it appears many public figures, businesses and especially pirates have thought they could “get away with” just about anything.
With most of the world immersed in the distractions and challenges of Covid-19, vaccines, US presential election outcomes and more, you’d be excused for not being fully up to speed on the inner workings of intellectual property (IP) frameworks within the European Union. However, there are some important policy and legislative changes underway right now which are likely to have a significant long-term impact on the pay media landscape. Let’s take a deeper dive.
The COVID-19 pandemic has altered how content is delivered to consumers for the foreseeable future. With the shift to primarily digital distribution, the value of this revenue is more critical than ever. Content owners and producers will need to be more vigilant to protect against piracy. This requires a robust, comprehensive, end-to-end suite of security services and products – from production to distribution, and beyond – and should leverage specific solutions to protect assets once they are pirated. The time is now to implement fast, simple, innovative, and affordable watermarking and piracy detection and enforcement solutions that provide proven results.
Whether it is mullet-haired Joe Exotic and his antics in “Tiger King”, New York Governor Andrew Cuomo providing almost presidential daily press conferences or Bill Gates outlining what we are all up against during this global Covid-19 pandemic, various forms of distraction appear to be the norm. But assessing the threats and providing reassurance are the driving motives.
With the Covid-19 crisis escalating worldwide, the intense focus on this pandemic is affecting everyone’s attention span in unprecedented ways. Distraction by an unknown threat means people not only seek refuge in reliable information, but often pursue a sense of community and/or withdrawal online. Some of the websites that are seeing higher than normal traffic and activity are productivity tools, web applications, and entertainment sites.
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Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?
The EC has ramped up pressure for “swift and proactive” action to tackle illegal content, including copyright infringement. It’s even set a one-hour target for taking down the most harmful content. Could platforms soon face a legally-enforced deadline for removing pirate content?
Newly-published recommendations sets out “operational measures” for combatting illegal content online.