For the last 2 years of the global covid-19 pandemic, it appears many public figures, businesses and especially pirates have thought they could “get away with” just about anything.
Mark Mulready
Mark leads the strategic direction, global delivery and management of Cybersecurity Services for sports rights owners, broadcasters/operators, games publishers and other verticals. In addition to managing a global team of analysts, investigators and product management experts, Mark oversees the marketing activities for the Irdeto Cybersecurity Services team.
Mark was previously the Fraud & Operational Security Manager at Foxtel and also served 16 years in New South Wales Police Service including special assignments in the Drug Enforcement Agency, the National Crime Authority and 3 years as a Prosecutor.
Mark holds a Bachelor of Arts and Bachelor of Laws from the University of Wollongong and was admitted as a Solicitor to the Supreme Court of New South Wales in 2004. He is currently Vice President for the leading pan European industry association – AAPA. (http://www.aapa.eu/)
Positive first steps with EU IP Action Plan
With most of the world immersed in the distractions and challenges of Covid-19, vaccines, US presential election outcomes and more, you’d be excused for not being fully up to speed on the inner workings of intellectual property (IP) frameworks within the European Union. However, there are some important policy and legislative changes underway right now which are likely to have a significant long-term impact on the pay media landscape. Let’s take a deeper dive.
Piracy Never Rests, Protecting Your Valuable Digital Revenue
The COVID-19 pandemic has altered how content is delivered to consumers for the foreseeable future. With the shift to primarily digital distribution, the value of this revenue is more critical than ever. Content owners and producers will need to be more vigilant to protect against piracy. This requires a robust, comprehensive, end-to-end suite of security services and products – from production to distribution, and beyond – and should leverage specific solutions to protect assets once they are pirated. The time is now to implement fast, simple, innovative, and affordable watermarking and piracy detection and enforcement solutions that provide proven results.
Distractions, threats and reassurances in the COVID-19 era
Whether it is mullet-haired Joe Exotic and his antics in “Tiger King”, New York Governor Andrew Cuomo providing almost presidential daily press conferences or Bill Gates outlining what we are all up against during this global Covid-19 pandemic, various forms of distraction appear to be the norm. But assessing the threats and providing reassurance are the driving motives.
Increased cyber risks for video game publishers from record breaking usage
With the Covid-19 crisis escalating worldwide, the intense focus on this pandemic is affecting everyone’s attention span in unprecedented ways. Distraction by an unknown threat means people not only seek refuge in reliable information, but often pursue a sense of community and/or withdrawal online. Some of the websites that are seeing higher than normal traffic and activity are productivity tools, web applications, and entertainment sites.
Knowledge is Anti-Piracy Power: CABSAT 2019 Review
Irdeto joined the world’s leading broadcast, satellite, content delivery, digital media, film, and audio entertainment specialists at the 2019 CABSAT conference, and its clear piracy is still a hot topic. For the first time, CABSAT introduced a B2B eSports component...
Reflection and review from the 2018 SportsPro Live OTT Summit, and what is to come for 2019!
In 2018 Irdeto joined over 600 leading professionals watching over 90 influential speakers on stage at the SportsPro OTT Summit in Madrid in November where the issues the live sports industry is facing were made clear. Centered around two key themes, Technology and...
IPR Infringements Online: The defective side of digital
In a connected world, where technology continuously advances, now, more than ever, we need to grasp the importance of taking affirmative steps to protect online intellectual property rights. Intellectual property rights (IPR) infringement are nothing new, but online...
The $2,000 threat to Pay TV
Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?
Europe flexes its muscles over illegal content online
The EC has ramped up pressure for “swift and proactive” action to tackle illegal content, including copyright infringement. It’s even set a one-hour target for taking down the most harmful content. Could platforms soon face a legally-enforced deadline for removing pirate content?
Newly-published recommendations sets out “operational measures” for combatting illegal content online.