<h1>Mark Mulready</h1>

Mark Mulready

Mark leads the strategic direction, global delivery and management of Cybersecurity Services for sports rights owners, broadcasters/operators, games publishers and other verticals. In addition to managing a global team of analysts, investigators and product management experts, Mark oversees the marketing activities for the Irdeto Cybersecurity Services team. Mark was previously the Fraud & Operational Security Manager at Foxtel and also served 16 years in New South Wales Police Service including special assignments in the Drug Enforcement Agency, the National Crime Authority and 3 years as a Prosecutor. Mark holds a Bachelor of Arts and Bachelor of Laws from the University of Wollongong and was admitted as a Solicitor to the Supreme Court of New South Wales in 2004. He is currently Vice President for the leading pan European industry association – AAPA. (http://www.aapa.eu/)
Payment investigation and disruption: A powerful weapon to combat piracy 

Payment investigation and disruption: A powerful weapon to combat piracy 

Content is the heart of the video entertainment industry. That is why content owners and service providers want to protect this valuable asset at all costs. Unfortunately, as long as premium content is still well-received by audiences, pirates will constantly find ways to steal and distribute it illegally. Preventing this from happening is not and will never be an easy task. So the time has come to call for a cross-industry commitment to combat piracy. 

Why is forensic watermarking a lifesaver for the video entertainment industry? 

Why is forensic watermarking a lifesaver for the video entertainment industry? 

Have you ever noticed your video content redistributed illegitimately all over the Internet? This is a common issue frequently encountered by content owners, copyright holders and service providers in the video entertainment industry. To put an end to this problem, protective measures need to be taken and a useful one among them is forensic watermarking. Let’s discuss which type of video content and which users will benefit the most from this technology. 

Piracy Detection: What benefits does it bring to video entertainment?

Piracy Detection: What benefits does it bring to video entertainment?

Today’s entertainment industry has evolved and diversified rapidly to accommodate the massive surge in the digitalization of content. Whether through the rise of on-demand entertainment or the increasing popularity of live sports broadcast, watching your favorite shows and events are now as simple as the click of a button – but lures in piracy. Read about how piracy detection works and which areas of the video entertainment industry can benefit the most when protecting billions of dollars’ worth of content.

10 Myths in Cybersecurity – Cybersecurity Month Edition

10 Myths in Cybersecurity – Cybersecurity Month Edition

Cybersecurity has emerged as the business imperative in the modern digital world. Regardless of their business nature, size, and industry, global organizations have started investing heavily in cyber defense and training. However, despite the growing emphasis on securing business, several myths and misconceptions about cybersecurity prevent companies from building a robust cybersecurity posture.

How do pirates get ahead of OTT video providers?

How do pirates get ahead of OTT video providers?

The biggest rivals for Over-The-Top (OTT) streaming services are not just their direct competitors, pirates are ranking high up on that list as well. As streaming TV shows, films and more content have become popular, pirates compete to be the first ones to make them available. This article will detail how pirate streaming sites work and how it affects you as an OTT provider.

Positive first steps with EU IP Action Plan

Positive first steps with EU IP Action Plan

With most of the world immersed in the distractions and challenges of Covid-19, vaccines, US presential election outcomes and more, you’d be excused for not being fully up to speed on the inner workings of intellectual property (IP) frameworks within the European Union. However, there are some important policy and legislative changes underway right now which are likely to have a significant long-term impact on the pay media landscape. Let’s take a deeper dive.

Piracy Never Rests, Protecting Your Valuable Digital Revenue

Piracy Never Rests, Protecting Your Valuable Digital Revenue

The COVID-19 pandemic has altered how content is delivered to consumers for the foreseeable future. With the shift to primarily digital distribution, the value of this revenue is more critical than ever. Content owners and producers will need to be more vigilant to protect against piracy. This requires a robust, comprehensive, end-to-end suite of security services and products – from production to distribution, and beyond – and should leverage specific solutions to protect assets once they are pirated. The time is now to implement fast, simple, innovative, and affordable watermarking and piracy detection and enforcement solutions that provide proven results.

Distractions, threats and reassurances in the COVID-19 era

Distractions, threats and reassurances in the COVID-19 era

Whether it is mullet-haired Joe Exotic and his antics in “Tiger King”, New York Governor Andrew Cuomo providing almost presidential daily press conferences or Bill Gates outlining what we are all up against during this global Covid-19 pandemic, various forms of distraction appear to be the norm. But assessing the threats and providing reassurance are the driving motives.

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