Sure, people share their Netflix – or your OTT service – user names and passwords with their buddies and families. Or their credentials get stolen and posted on the internet for illegal use. But is this a “solvable” problem, in the practical sense of the word? Or can you grow your OTT service despite credentials sharing?
Credentials sharing isn’t necessarily Darth Vader in the OTT galaxy
Trying to solve the “credentials sharing problem” is an impressive goal, but possibly a wasteful one and a diversion from the real problem – service abuse.
Getting your OTT service to as many screens as possible is key to win customers. But the industry has made this difficult, with competing technologies doing the same thing on different devices. But reaching every device is about to get simpler.
Step 1, package once, serve many
The root of all evil started with DRM fragmentation.
MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.
Sure, using MPEG DASH offers the possibility of significant cost savings for operatorsaiming to reach the maximum number of device types. They no longer need to create and store multiple streaming formats to reach multiple screen types. But with Apple still stubbornly requiring…
Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.
A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.
Do you ever get phone calls from friends and family who need help with their computer or DVD player? Troubleshooting is often challenging, but over the phone it can get almost surreal; “The Google’s not working… oh, wait, the Google’s back working again” [sic]
Although I am no computer expert, nor even a “digital native”, I am the family’s favorite geek when it comes to technology. Recently, this has…
Up to now, your viewers open their browser, go to your website, hit play and it just works. Right?
On web browsers, DRM plugins are being phased out. Next month, both PC and MAC users will be affected when Google stops support for the Silverlight plugin on Chrome. So, how is this impacting your viewer base?
Everyone wants the flexibility of online TV with the seamless channel transitions and viewing quality of broadcast. But giving consumers the best of both worlds means that providers will have to think outside “the box”.
Content is King! Or is it?
You’re channel surfing Sunday night. You grab a snack and the remote and start clicking. Channels fly by as fast as you can hit the button.