Forgive the slight sense of irony in the title, but the point of this post is clear; the automotive fleet industry is going through a rapid evolution, and must establish new business models, driven by connected vehicle technology. “Shared mobility” is the driving principle in the changing landscape and, just as the taxi industry has had to compete with the emergence of ride hailing, traditional vehicle rental is now being challenged by the relatively lower cost, flexibility and convenience of car sharing.
What can the automotive industry learn from pay-media? They’re so different. For one personal safety is paramount and for the other it’s all about entertaining consumers. Worlds apart? Not at all when it comes to cybercrime. For cybercrime these differences don’t matter.
Just as the internet plays a pivotal role in the media industry, its growing in importance for automotive.