In recent times, Google has begun to make serious, some might say game-changing in-roads, into the middleware market. So much so that Android TV (Operator Tier) is arguably the middleware that is on the fastest track to growth.
In the dictionary, a “Window of Opportunity” is defined as “a favorable opportunity for doing something that must be seized immediately if it is not to be missed.” For video and online game publishers, the window of opportunity for a new game is pretty short. Fourteen days short, to be exact.
Investigators often get told to “follow the money”. The time has come to extend this approach to the fight against online piracy, as new Irdeto research reveals the scale at which payment platforms are being used to enable illegal streaming.
Updating set-top box software is something operators do infrequently and only when they need new features or security functions. With Android TV, this practice must change because Google mandates a software update policy. Is keeping Android TV updated going to be a pain for operators?
Like many famous 4-letter words, CPIX conveys surprise, shock even, but not in a bad way. It stands for Content Protection Information Exchange, a rather bland term for a standard that brings very exciting changes for the media industry. Driven by the DASH Industry Forum, CPIX is designed to create operational efficiencies and slash the cost and launch time for your OTT services. Suppliers of video solutions such as Irdeto and AWS Elemental have already embraced CPIX and are at the forefront of its adoption.
The UK’s BT recently revealed plans to become a “super aggregator” of content services, adding Amazon Prime Video to its platform alongside Netflix and Sky’s Now TV. It may help to offset OTT competition, but will consumers pay a premium for the convenience of “one-stop” content shopping?
Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?
Irdeto’s global gaming survey confirmed what we’ve always suspected: cheaters ruin gaming for real gamers. But do the results also indicate that time is running out for publishers to get a grip before cheating becomes the norm throughout the world, with catastrophic implications for both publishers and gamers alike?
Android TV is an attractive option for operators because they can cut the time and effort of launching a set-top box from 18 months (or more), with traditional middleware, down to a fraction of that. However, the question many will be asking is how quickly can you REALLY launch your own brand of Android TV box?
The EC has ramped up pressure for “swift and proactive” action to tackle illegal content, including copyright infringement. It’s even set a one-hour target for taking down the most harmful content. Could platforms soon face a legally-enforced deadline for removing pirate content?
Newly-published recommendations sets out “operational measures” for combatting illegal content online.