Frank PoppelsdorfFrank Poppelsdorf, Director, Product Management
Frank is the senior product director for Irdeto’s conditional access business lines; defining the product development and strategy. As a member of the DVB CI Plus standardization group he has been instrumental in defining the commercial requirements for the future version of CI+ used in consumer electronic devices. His background encompasses financial-, automation- services as well as consumer electronics and media. Frank is passionate about technology and how it can enhance people’s lives.

Mark Mulready, Vice President Cybersecurity Services
Mark leads the strategic direction for the growing Live segment. He is responsible for the global delivery and management of a suite of Piracy Control, Cybercrime Prevention Services including watermarking solutions to sports rights owners, broadcasters/operators and other verticals. He manages a global team of analysts, investigators and product management experts. He is currently Vice President for the leading pan European industry association – AAPA. ( Mark was previously the Fraud & Operational Security Manager at Foxtel and also served 16 years in New South Wales Police Service including special assignments in the Drug Enforcement Agency, the National Crime Authority and 3 years as a Prosecutor. Mark holds a Bachelor of Arts and Bachelor of Laws from the University of Wollongong and was admitted as a Solicitor to the Supreme Court of New South Wales in 2004.

Bengt Jonsson, Senior Vice President, Sales
Bengt is responsible for strategic planning for key accounts, new business acquisition, developing new growth opportunities, leading Irdeto’s global sales team and overseeing the company’s integrated marketing program. Bengt joined Irdeto as Vice President Sales, Asia Pacific in July 2008. Prior to joining Irdeto, Bengt was CEO of LyngBox Media AB, a Swedish hybrid set-top box start-up. He has also held senior management positions with Thomson’s Client Device business unit in Asia and with Nokia’s multimedia business units in Asia and Europe. Bengt holds a Master of Science degree in Industrial Engineering and Management from Linkoping University in Sweden and Cranfield Institute of Technology in the UK.

david_jones_2David W. Jones, Sr. Director – Global Business Development
David joined Irdeto in 2008. Since that time, his responsibilities have included Global partnership strategy and management, and technical partner support services. Dave has extensive international experience working with diverse global partnerships and their introduction to Irdeto’s global customers. In 2014, David moved to the Business Development team to drive entry into new markets/segments which can benefit from Irdeto’s core technologies. David now leads Irdeto’s Payments and Banking segment, delivering solutions to the Financial Services industry and driving relevant partnerships and channels.

Dave Belt, Product Marketing Director
Dave currently serves as Product Marketing Director for Irdeto where he is defining the next generation of content security solutions. Dave Belt has been a specialist in cryptography and content protection technologies for the past 20 years. With a strong foundation in the Intelligence and Defense communities, Dave has spent the last decade leveraging his security skills to deliver superior video experiences to the cable consumer. Prior to Irdeto, Dave was heading up important industry security initiatives as Principal Architect at Time Warner Cable and Security Architect at CableLabs. He was also Engineering Manager at EchoStar leading set top box security and home networking technologies. Dave holds a Masters degree in Systems Engineering from Wright State University.

Daniel Thunberg, Global Head, Connected Transport
Daniel is the Global Head of Connected Transport at Irdeto. Having been through digitalization in the media industry over the past 15 years, Daniel brings key insights and experience on security issues impacting the automotive industry in today’s connected world. Prior to Irdeto, Daniel has held several senior leadership roles, including EVP of Sales and Marketing at KIT Digital Asia Pacific. When KIT was restructured to Piksel, he held the position of SVP of Commercial EMEA/APAC. He was also VP of Global Sales at International Datacasting. Daniel holds a Master of Arts in International Relations from the University of Amsterdam, a Bachelor of Arts Degree from Linkoping’s University in Political Science and Sociology, and a Post Graduate Diploma in Strategic Marketing from the Chartered Institute of Marketing in the UK.
Mark Hearn, Director of IoT Security, Irdeto
Mark Hearn is the Director of IoT Security at Irdeto. He is responsible for leading Business Development strategies to secure organization’s IoT applications and connected devices. Mark has been with Irdeto since 2003, through Irdeto’s acquisition of Cloakware. Mark is a seasoned Product Management executive with 20 years of bringing technology and business requirements together to solve market problems, particularly within Media Entertainment and Security markets. In addition to being a product leader in the private sector, Mark has also provided Business Analysis security consulting into the Canadian government and has spoken at security conferences. Mark holds a Bachelor of Computer Science from Acadia University in Nova Scotia, Canada and has received certifications in Product Management, Technical Marketing and Strategic Marketing.
Stacy Janes, Chief Security Architect – Automotive
Stacy Janes has a Bachelor of Computer Science from Acadia University and brings over 20 years of experience from the software security industry both as a software developer and ethical hacker. He is currently the chief security architect for Irdeto’s automotive security solution, Cloakware for Automotive, which he is also the founder of. He has had exposure to several security technologies throughout his career as a PKI developer for Entrust Datacard (formerly known as Entrust Technologies) and as a consultant to the Canadian Government specializing in security and authentication systems. He also has extensive experience in threat analysis and penetration testing. Mr. Janes is the team lead for the GENIVI security expert group.
Rodrigo Fernandes, Director, Product Management
Rodrigo is the product manager for Irdeto’s multi-DRM product. He has over 14 years of professional experience having previously worked for both infrastructure vendors such as Nokia and NokiaSiemens as well as tier-1 operators like T-Mobile.
Juan Martinez Puig, Senior Product Manager
Juan Martinez is responsible of the OTT media protection products at Irdeto and has extensive experience in the introduction of new technologies as digitalization of TV, HD and 4K, as well as large OTT deployments. Juan has been working in global electronics and telecommunication businesses since 1999 for companies including Phillips, Liberty Global, and Acision, before joining Irdeto. Originally from Barcelona, Juan holds an MSc in Electronic engineering.

Bob Hernandez, Sales Director, Denuvo
Bob worked for Sony DADC for 17 years where he held many roles of increasing responsibility, including positions in Digital Authoring, Marketing and as Director of Business Development for the Sony DADC DigitalWorks department. He has expertise in contract negotiations, sales, business development and customer relationship management working with major games publishers such as Electronic Arts and Take 2 and major film studios such as Sony Pictures and Lionsgate.

Reinhard BlaukovitschReinhard Blaukovitsch, Founder and Managing Director, Denuvo
Reinhard previously worked with Sony DADC as the Senior Vice President of Digital Works for 23 years, where he was successful in business development through strategic and entrepreneurial thinking.

With a wealth of international experience as a business unit leader in the software and entertainment industry for a global service and supply chain company, Reinhard has an analytical and structured working style with experience in leading an international team of up to 200 people.

He has extensive commercial and technical understanding of digital supply chain and license management solutions for the entertainment industry, and achieved sustained revenue and operating profit growth through market understanding and lean management.

Peter Cossack, Cybersecurity Services Segment Lead- Studios, Irdeto
Pete Cossack has been with Irdeto since 2010 and has responsibility for managing the Watermarking and Anti-Piracy business. He has 18 years of experience in the entertainment industry with 11 of those years dedicated to helping clients build and implement strategies around content protection and anti-piracy services. Pete has helped deliver multi-million dollar products and services from concept to market for companies like Rovi, Cryptography Research Inc and HBO. Pete served in the United States Marine Corps for four years.

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