Agnė Sipavičiutė

Agnė Sipavičiutė, Financial Accountant and CSR Associate

Agnė Sipavičiutė is Financial Accountant and CSR Associate at Irdeto. Currently, Agnė is playing a role as Business Process Lead in an ongoing ERP implementation project and next to it is responsible for the Global CSR program. She has previous experience in business consultancy, fund accounting and AML compliance. Agnė is curious about Business process transformation, leadership and well-being.

Andrew Hoyt

Andrew Hoyt, Pre-Sales Engineer, Connected Health

Andrew Hoyt has over a decade of software engineering experience working for companies that range from small Ottawa-area tech start ups, to Nortel Networks, to Canada’s Nobel prize winning neutrino observatory. Regardless of the role, Andrew has always had a passion for understanding technology and passing that enthusiasm on to others. Andrew joined Irdeto in 2016 as a Software Engineer implementing new features for Irdeto’s Cloakware Software Protection product offerings. In 2019 he transitioned to a more customer-facing role, looking after the EMEA region as a technical expert interfacing with customer engineering teams and working with them to develop solutions to their security problems.

Andrew holds Bachelor’s of Science in both Engineering Physics and Computer Science from Canada’s Queen’s University. He’s also studied at the IMD school of business in Lausanne, Switzerland.

Arjen Fokkema

Arjen Fokkema, Business Process Architect

Arjen Fokkema is Business Process Architect and CSR Lead at Irdeto and is responsible for business process architecture, management systems and the CSR program. Arjen has 18 years of experience in process-, change- and risk management, developing sustainable business process improvements globally. Arjen graduated from Hanzehogeschool Groningen with a degree in Industrial Engineering and has previous experience in the pharmaceutical, medical devices and infant formula industry. He prides himself on being innovative, keenly pragmatic and always on the lookout for a better way. Better for our business, the people and our planet.

Bengt Jonsson, Senior Vice President, Solutions Management

Bengt is responsible for strategic planning for key accounts, new business acquisition, developing new growth opportunities, leading Irdeto’s global sales team and overseeing the company’s integrated marketing program. Bengt joined Irdeto as Vice President Sales, Asia Pacific in July 2008. Prior to joining Irdeto, Bengt was CEO of LyngBox Media AB, a Swedish hybrid set-top box start-up. He has also held senior management positions with Thomson’s Client Device business unit in Asia and with Nokia’s multimedia business units in Asia and Europe. Bengt holds a Master of Science degree in Industrial Engineering and Management from Linkoping University in Sweden and Cranfield Institute of Technology in the UK.

Bhagyashri Sarbhukan, DevOps Engineer

Bhagyashri has about 10 years of experience in software testing and has been working as a DevOps engineer for past 2 years. She works with AWS cloud services for creating secured infrastructure for deployment of solutions and automation. Bhagyashri enjoys learning new stuff and of late has been using her spare time learning different cloud services. She is here to share her learnings!

Bob Hernandez, Sales Director, Denuvo

Bob worked for Sony DADC for 17 years where he held many roles of increasing responsibility, including positions in Digital Authoring, Marketing and as Director of Business Development for the Sony DADC DigitalWorks department. He has expertise in contract negotiations, sales, business development and customer relationship management working with major games publishers such as Electronic Arts and Take 2 and major film studios such as Sony Pictures and Lionsgate.

Brian Yuan

Catherine Chambers (Cloakware® Cate), Senior Product Manager

Since 2011 Catherine has been helping to architect Irdeto’s security solutions for web, mobile and embedded systems. She sometimes posts videos for Irdeto on the subject of reverse engineering under the name Cloakware® Cate. Prior to joining Irdeto, Catherine worked for many years as a lead programmer in fast-paced startups. Her experience spans the range from coding in assembler to cloud computing. Catherine holds a Master’s degree in Mathematics from Queen’s University.

Brian Yuan

Daniel Thunberg, Global Head, Connected Transport

Daniel is the Global Head of Connected Transport at Irdeto. Having been through digitalization in the media industry over the past 15 years, Daniel brings key insights and experience on security issues impacting the automotive industry in today’s connected world. Prior to Irdeto, Daniel has held several senior leadership roles, including EVP of Sales and Marketing at KIT Digital Asia Pacific. When KIT was restructured to Piksel, he held the position of SVP of Commercial EMEA/APAC. He was also VP of Global Sales at International Datacasting. Daniel holds a Master of Arts in International Relations from the University of Amsterdam, a Bachelor of Arts Degree from Linkoping’s University in Political Science and Sociology, and a Post Graduate Diploma in Strategic Marketing from the Chartered Institute of Marketing in the UK.

Erik Hietbrink

Erik Hietbrink, Product Manager, Watermarking

Erik is a Technical Product Manager for Watermarking at Irdeto. Erik has more than 17 years experience providing advanced premium content protection solutions and services to the pay media industry and combatting the growing scale and sophistication of online piracy. Most recently, Erik has been working with industry partners to tackle some of the key challenges facing content owners, post-production houses, and content aggregators fighting piracy that originates during the post-production and distribution processes with an easy to deploy, affordable forensic watermarking solution for mezzanine-quality file-based transmission. Based in the Netherlands, Erik holds a master’s degree in Software Engineering from the Radboud University (Netherlands).

Brian Yuan

Ettore Benedetti, Product Manager

Ettore is Product Manager and cybersecurity expert at Irdeto. He is responsible for building the identity and key management solutions that major manufacturers and communication service providers trust for protecting their investments in services, networks and, devices at scale. Ettore holds six patents in the area of embedded security solutions. Prior to Irdeto, Ettore worked at Thales on survivable networks for the battlefield and obtained a Master of Science degree in Electrical Engineering at the University of Padua (Italy) and the University of Essex (UK).

Frank Poppelsdorf

Frank Poppelsdorf, VP of Content Protection

Frank is Vice President for Irdeto’s content protection business line and leads the strategic direction for Irdeto’s Android TV offering, Conditional Access, OTT and watermarking. He oversees a global team of product management experts to define product development across these business areas and has a background of nine years’ experience in conditional access and 18 years in the media industry. Frank is an expert in content delivery platforms and holds a Masters in Computer Science from Utrecht University.

Jan-Jaap Oosterwijk

Jan-Jaap Oosterwijk, Global Head of Innovation

As Global Head of Innovation, Jan-Jaap oversees, stimulates, and facilitates innovation at Irdeto on a global scale. He manages the innovation process across Irdeto with the focus on driving revenue growth, optimizing cost, and building Irdeto’s winning culture. Jan-Jaap joined Irdeto in 2012 as a Researcher while pursuing a Ph.D. in Mathematics at the Eindhoven University of Technology. In this role, he specialized in data analytics and forensics and provided insights both to clients of Irdeto as well as to teams within the company. Next, as a Technology Evangelist Jan-Jaap made technically complex concepts accessible to a broad audience, identifying emerging technologies, and verbalizing both their potential and limitations to customers and partners of Irdeto. Besides strategic management, he curates innovation activities and events, both inside and outside of Irdeto with a diverse range of stakeholders. Passionate about teamwork, he enjoys collaborating with people with a wide range of skills and strives to match people to challenges.

Jan-Jaap Oosterwijk

Juan Martinez Puig, Exco Associate

Juan Martinez is responsible of the OTT media protection products at Irdeto and has extensive experience in the introduction of new technologies as digitalization of TV, HD and 4K, as well as large OTT deployments. Juan has been working in global electronics and telecommunication businesses since 1999 for companies including Phillips, Liberty Global, and Acision, before joining Irdeto. Originally from Barcelona, Juan holds an MSc in Electronic engineering.

Juha Hytönen

Juha Hytönen, Director of Embedded Security Business Line, Connected Transport

Juha is the Director of Embedded Security Business Line for Connected Transport at Irdeto. During his career, Juha has worked in multiple different roles from software and hardware engineering to quality and compliance management in multiple industries including embedded devices, medical devices, business information systems, online gambling, automotive and rail. He has been involved in a number of industry firsts, like the first mobile Skype call, the first Linux in infotainment systems and the first digital instrument cluster. Today, Juha leads Irdeto’s Embedded Security Business Line with a mission to secure the things that move on land.

Kelly van Krieken

Kelly van Krieken, Director of Corporate Development

Kelly van Krieken is the Director of Corporate Development and is responsible for supporting strategy and inorganic growth for Irdeto. Kelly is a Chartered Accountant and has extensive Finance knowledge. With over 15 years of experience working for multinationals, she is familiar to a busy, high-paced environment. Included within her responsibilities at Irdeto is the oversight of the Market Intelligence – Competitor Intelligence team. Kelly is passionate about Diversity and Inclusion and plays a key role in implementing and supporting key initiatives throughout Irdeto.

Kerstin Schrader

Kerstin Shrader, Vice President of Global Human Resources

Kerstin Schrader is Irdeto’s VP of Global Human Resources – Global Head of People and holds 17 years of HR experience of which, prior to joining Irdeto in 2016, 10 years were held in HR- and Business Partner roles for a broad range of commercial, technical and corporate departments across the globe at Mattel. Kerstin has a broad range of experience in the field of Human Resources in a fast-paced and dynamic environment and high-performing culture. As a Generalist at heart, her passion is all about cross-pollination to generate a holistic approach to HR, being guided by transparency, fairness and high quality. She has extensive experience in all facets of HR, ranging from start to end of the employment lifecycle and holds a Master’s degree in Work, Organizational & Clinical Psychology with additional specialization in Labour Law. She is German and has lived in Australia and South Africa.

Kerstin Schrader

Liam Deane, Market Intelligence Analyst

Liam is Irdeto’s Market Intelligence Analyst for Connected Industries. He is responsible for researching and analyzing the many emerging markets from connected healthcare to industrial IoT in which rapid changes in technology are bringing about new and growing needs for digital security products. He brings many years of experience working as a market analyst across industries including digital advertising, video games and financial services at leading research firms such as Omdia and GlobalData. Originally from Ireland, Liam holds a Master’s degree in Philosophy from University College London.

Kerstin Schrader

Mark Mulready, Vice President of Cybersecurity Services

Mark leads the strategic direction, global delivery and management of Cybersecurity Services for sports rights owners, broadcasters/operators, games publishers and other verticals. In addition to managing a global team of analysts, investigators and product management experts, Mark oversees the marketing activities for the Irdeto Cybersecurity Services team.

Mark was previously the Fraud & Operational Security Manager at Foxtel and also served 16 years in New South Wales Police Service including special assignments in the Drug Enforcement Agency, the National Crime Authority and 3 years as a Prosecutor.

Mark holds a Bachelor of Arts and Bachelor of Laws from the University of Wollongong and was admitted as a Solicitor to the Supreme Court of New South Wales in 2004. He is currently Vice President for the leading pan European industry association – AAPA. (

Maxim Shevchenko

Maxim Shevchenko, Senior Product Manager

Maxim is a passionate, data-driven product management professional with more than 13 years of experience working in a complex and fast-changing international environment. His years in engineering and architecture provide an excellent technical background to solve the most complex customer problems and find a common language with all stakeholders’ levels from executives, engineering, and sales.

Michail Greshishchev

Michail Greshishchev, Product Owner, Denuvo by Irdeto

Michail Greshishchev is a software engineer with a passion for reverse engineering. His career revolves around software reliability & safety critical systems. His recent accomplishments were contributing a security analysis framework to Automotive Grade Linux (AGL), enabling automotive manufacturers to protect future cars from cyber-attacks, and winning a US Navy CTF hacking competition in Austin, Texas. Presently, he is the Denuvo Anti-Cheat product owner at Denuvo by Irdeto.

Mike Seymour

Mike Seymour, Engineering Manager

Mike Seymour is the Head of Engineering for Irdeto’s Technology Team and holds over 25 years of experience in creating and delivering software and software security products to various markets. Prior to joining Irdeto in 2009, 10 years were spent in QA and Software Development for Optical Networks and Telecommunications at Nortel Networks (Ottawa). Besides his day-to-day job, Mike leads Irdeto’s global CSR initiatives focused on Good Health and Well-being – helping colleagues stay active and connected through a range of activities and challenges. Mike is a proud Newfoundlander currently living in Ottawa, Canada.

Peter Cossack

Peter Cossack, Cybersecurity Services Segment Lead- Studios

Pete Cossack has been with Irdeto since 2010 and has responsibility for managing the Watermarking and Anti-Piracy business. He has 18 years of experience in the entertainment industry with 11 of those years dedicated to helping clients build and implement strategies around content protection and anti-piracy services. Pete has helped deliver multi-million dollar products and services from concept to market for companies like Rovi, Cryptography Research Inc and HBO. Pete served in the United States Marine Corps for four years.

Per Stjernqvist

Per Stjernqvist, Industry Consultant

One of the worlds most experienced in turning machine data into Services & Solutions. Creating innovative customer value propositions based on interviews, observations and trends in customer behavior is his trademark.
7 years at Volvo Truck Corporation and 18 years at Volvo Construction Equipment as Managing Director and global developer of services- and solutions.
Former Teacher and Researcher at Copenhagen Business School and Vice President Servitization & Solutions at Trackunit. Per Stjernqvist holds board positions in large service- and solution companies.

Per Stjernqvist

Phil Eisen, Senior System Architect

Phil joined Irdeto in 2001, where he was co-inventor and principal developer of white-box AES. After leading the team responsible for white-box cryptography and data transformations, he was a lead designer and developer on several DRM solutions, as well as Irdeto’s innovative cardless CA system. Phil is currently part of the System Architecture team, helping define features across all products in the Cloakware® Marketing Unit. Prior to Irdeto, his other positions include Director of Engineering at Perspecys/Blue Coat Canada, and Cryptomathematician at Communications Security Establishment. Phil holds a Master of Mathematics from the University of Waterloo.

Reinhard Blaukovitsch

Reinhard Blaukovitsch, Founder and Managing Director, Denuvo

Reinhard Blaukovitsch is the founder and Managing Director of Denuvo by Irdeto, the global #1 Application Protection and Anti-Piracy Technology Platform. He is responsible for leading strategy and management of the gaming segment at Irdeto. With a track record of anticipating technology and market trends, Reinhard is dedicated to providing best-in-class solutions for global gaming customers.

Reinhard Blaukovitsch

Rodrigo Fernandes, Director, Product Management

Rodrigo is the product manager for Irdeto’s multi-DRM product. He has over 14 years of professional experience having previously worked for both infrastructure vendors such as Nokia and NokiaSiemens as well as tier-1 operators like T-Mobile.

Reinhard Blaukovitsch

Ronald Peters, Product Manager

Ronald leads product management for Trusted Home as well as Conditional Access at Irdeto, helping operators and service providers address security and deployment challenges for internet and broadcast services. Prior to joining Irdeto, he has worked for both service providers and technology providers, including Vodafone Ziggo, Samsung and Nokia. With 20 years of experience in mobility and media technologies, Ronald has insights into consumer and business trends driving the shifts in media consumption today. Ronald holds a Master of Science degree in Electronics and certifications in product management, marketing and business management.

Steeve Huin, SVP Business Development, Marketing and Strategic Partnerships

Steeve Huin, Chief Marketing Officer

Steeve is Chief Marketing Officer at Irdeto. He is a seasoned cybersecurity executive with nearly 20 years of experience in building products, driving engagement and revenue within the cybersecurity domain. Steeve has wealth of market knowledge and experience in the video entertainment, mobile gaming and connected industries such as healthcare and transport.

Steeve holds a Master’s degree in Software Engineering and is well-versed in the international business landscape, having held key strategic positions in the Netherlands, Canada and China throughout his career. Prior to his current leadership role at Irdeto, Steeve was Co-Chief Executive Officer at International Datacasting Corporation (IDC), a technology provider to the world’s premiere broadcasters in Canada.

Steeve Huin, SVP Business Development, Marketing and Strategic Partnerships

Will Hickie, Data Science Architect

Will Hickie joined Irdeto in 2018 as a Data Science Architect to investigate how machine learning could be used to improve software and intellectual property protection.
As a data scientist, Will employs a statistical data-to-outcomes approach to problem solving. With 20 years of software development experience, and more than a decade of applied ML, he is able to speak to both engineering and machine learning disciplines. Will kicked off his career with a startup during the tech boom of the 1990s, designing algorithms for real-time surveillance systems. In his spare time, Will enjoys hiking and spending time with his family.