Watermarking is an essential part of any anti-piracy program. More now than ever, as pirates have started to remove the broadcaster’s logo from the stream. But with a unique robust watermark, you’re able to identify the source of leaked content, even when the logo is obfuscated. What’s more, there’s a different flavor of watermarking depending on your needs. And now there’s a new revolutionary watermark available.
As we have seen countless times in the past, consumer demand for live sports is at an all-time high. This content makes it both a key differentiator for pay TV operators and a cornerstone for pirates. These illegal service providers offer thousands of sites providing illegal live sports content attracting millions of viewers. In addition, the eagerness of consumers to watch live sports content means that they not only require, but expect an optimal viewing experience.
Another IBC has come and gone. Who would believe it – this year was my 15th in a row! How did it compare? As you’d expect with a mature industry there was much the same, but it was refreshing to see some differences. See if you agree with my reflections?
Walking into Hall 1, you experience that wave of excitement and
Here are some key take-aways from IBC 2017.
8K approaches normalization
The security of 4K UHD content is currently high on the agenda of content owners everywhere and 8K is already coming into view on the horizon. After more than a decade of development and regular appearances in IBC’s Future Zone, NHK is approaching the finishing line with its 8K broadcasting system.
Cable companies, pay TV operators and telcos are often called service providers for the principal reason that they are not selling media and entertainment – they are selling a service. One of the most valuable assets they hold is a direct physical link into people’s homes and an ongoing monthly billing relationship.
From a pure business perspective that means anything a service provider can leverage to boost bandwidth usage and ARPU is fair game.
The threat of illegal content redistribution really cannot be underestimated. That’s the consensus from yesterday’s IBC Conference technical paper session on cyber and content security.
So let’s look at some facts – according to Irdeto data from late last year, there were more than 2.7 million advertisements on e-commerce websites, including Amazon, eBay and Alibaba for illicit content streaming devices.
Crossing the showfloor at IBC 2017 this week will be CTOs of telcos and pay TV providers from Europe and beyond, diligently investigating whether to deploy their service on Android TV. They would be in good company. As of mid-2017, Irdeto reports more than 20 well-known deployments around the world.
Undeniably part of the attraction is the middleware’s support for both broadcast and OTT services.
The hacking of HBO may have stolen the headlines recently, and the unauthorized script, tweets or leak of high value content is of clear concern. But the industry also continues to have revenues threatened on a daily basis from illegal premium live streams. Live sports is content that is among the most targeted, particularly top-tier football, but premium sports across the board are risk.
Take the Mayweather vs. McGregor fight…
Contrary to popular belief, pay TV remains remarkably robust across Europe and, according to analysts Futuresource Consulting, the reason why is the user experience.
In its latest ‘Living With Digital’ consumer research report, Futuresource states that across all major European territories, the most important reason given for continuing with a pay TV subscription was ease of use and a wide range of channels.
The media sector is now a top target for cyber criminals and combating these threats is a major focus at IBC. At midday today, the Conference takes aim at the problem, with a sold-out invite-only C-Tech Forum event which places security firmly at the top of executive agendas.
Perhaps the chief take-away is that the threat from piracy is multi-faceted…