Tag: 4K

Piracy Never Rests, Protecting Your Valuable Digital Revenue

The COVID-19 pandemic has altered how content is delivered to consumers for the foreseeable future. With the shift to primarily digital distribution, the value of this revenue is more critical than ever. Content owners and producers will need to be more vigilant to protect against piracy. This requires a robust, comprehensive, end-to-end suite of security services and products – from production to distribution, and beyond – and should leverage specific solutions to protect assets once they are pirated. The time is now to implement fast, simple, innovative, and affordable watermarking and piracy detection and enforcement solutions that provide proven results.

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Increase in Piracy During Pandemic Lockdown

During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.

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Pay TV success should make a virtue of simplicity

Contrary to popular belief, pay TV remains remarkably robust across Europe and, according to analysts Futuresource Consulting, the reason why is the user experience.

In its latest ‘Living With Digital’ consumer research report, Futuresource states that across all major European territories, the most important reason given for continuing with a pay TV subscription was ease of use and a wide range of channels.

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Maintaining control in an unmanaged world

New content protection requirements around premium content are upping the ante for delivery to unmanaged devices. Many of these requirements we’ve come to expect in managed devices, but with the emergence of OTT services the requirements have softened to accommodate the app on CE device consumption model.

Ultimately many of these security components including hardware root of trust or hardware decode pipeline exist on most CE devices.

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Don’t get left behind with 4K readiness

Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder will they get left behind as a result?

Adoption will be quicker
Earlier this year, Business Insider forecasted that 4K will roll out much faster than industry analysts predict. This echoes what we see in the adoption rates.

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Fighting online piracy in a 4K world

In February 1996, chess champion Gary Kasparov beat Deep Blue, the world’s strongest chess computer. Having suffered a defeat to the computer earlier, Kasparov changed his approach. His moves focused on where the short-term position was cloudy and there was no imminent tactical objective.

He did what the computer wasn’t expecting; hadn’t been designed to handle.

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