Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?
Pirates move at internet speed. Unhindered by rules and regulations they continually adapt; leaving the content owners, media industry and legal institutions to play catchup. My earlier blog highlighted 3 initiatives in the fight against piracy , and in the last month or so there are more examples of how the tide might be starting to turn against the pirates.
European Court of Justice (ECJ) ruling
Recently, the ECJ ruled on a long running case between BREIN (the Dutch anti-piracy group) and Filmspeler.nl, that selling streaming devices preloaded with pirate streaming links and add-ons is illegal.
The harsh reality is we can’t eradicate online piracy. But what we can do is make it as difficult as possible for the pirates. Without an effective supply chain a business will struggle to give consumers what they want. And that’s no different for the pirates!
Where would you go? The biggest, of course!
On a typical day, there are approximately 1.9million product listings for pirate OTT devices and services available for purchase through major online retailers. Unfortunately piracy is a lucrative business.