The UK’s BT recently revealed plans to become a “super aggregator” of content services, adding Amazon Prime Video to its platform alongside Netflix and Sky’s Now TV. It may help to offset OTT competition, but will consumers pay a premium for the convenience of “one-stop” content shopping?
Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder will they get left behind as a result?
Adoption will be quicker
Earlier this year, Business Insider forecasted that 4K will roll out much faster than industry analysts predict. This echoes what we see in the adoption rates.