Irdeto’s global gaming survey confirmed what we’ve always suspected: cheaters ruin gaming for real gamers. But do the results also indicate that time is running out for publishers to get a grip before cheating becomes the norm throughout the world, with catastrophic implications for both publishers and gamers alike?
The EC has ramped up pressure for “swift and proactive” action to tackle illegal content, including copyright infringement. It’s even set a one-hour target for taking down the most harmful content. Could platforms soon face a legally-enforced deadline for removing pirate content?
Newly-published recommendations sets out “operational measures” for combatting illegal content online.
Pew Research’s recent study , found that 61% of young adults (18-29) using streaming services as their primary way to watch TV. Given that statistic you can see why site blocking is an important tool in the anti-piracy toolkit. But like the online pirates, it aims to block, it’s critical that site blocking also adapts and evolves.
We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?
The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.
Online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. Trying to tackle this on your own will have limited effect. To have an impact means working together.
Hare and the tortoise
Online piracy is one of the biggest threats facing pay-media providers and content owners. It’s a growing pandemic problem and not easy to solve. Pirates are continually adapting. Unhindered by rules and regulations they move at internet speed.