What’s in a name? For ISPs there could be a whole load of business tied up in a simple change from “smart” to “connected”. Marketing “smart home” solutions could be excluding a huge chunk of the broadband subscriber base that doesn’t realize quite how smart their home has become.
As Coronavirus enforces unprecedented home working, hackers are also hard at work exploiting our fears. Insecure home networks are making this a giant cybersecurity challenge for employers. In the future, could homeworkers be forced to choose broadband from an ISP that has been security-approved by their company?
A recent survey of 8,000 Europeans found quality broadband and Wi-Fi in our homes is now more valuable to consumers than sex, holidays, their favorite TV channels or chocolate.