2 sides of forensic watermarking

Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.

Both sides
Let’s start with the product.

Can site blocking help fight online piracy?

With the proliferation of different ways to access pirated content, does site blocking have any impact? That was a question I received during a recent piracy panel discussion. Let’s have a look to see if it does.

What is it?

Put simply, site blocking is a technical means by which Internet Service Providers (ISPs) can disable consumer access to target sites. This can be by using DNS based -, Url- or IP blocking capabilities.

Giving live sports piracy the red card

For live sports, speed is the name of the game when it comes to fighting online pirates. After all the value of the sports content is at its highest while it is being broadcast. What’s the winning game plan to get the pirates sent off as soon as possible?

Live sports broadcasts attract a lot of eyeballs and big advertising dollars. It’s not surprising then that they are a primary target for pirate services.

Security was the stand out theme for IBC 2015

‘Never trust the browser’ is a mantra that all developers and security experts live by. Of course! In essence it’s an engine designed for remote code execution. What’s there to trust? But, imagine the possibilities if it could be transformed into a secure platform.

Living in a hostile world
Cyber attackers are constantly looking for, and finding, security weaknesses; program errors and other flaws in web browsers. Looking back at 2014, they proved to be very successful.

Piracy Lounge reveals the secrets of the online pirates

It may sound strange coming from the SVP Sales & Marketing but…. Sometimes it’s not about “always closing” – it’s about raising awareness. And that’s certainly true when it comes to the growing online piracy problem.

Headline grabbing
Piracy levels surrounding the season 5 premier of Game of Thrones™ received global news coverage. The Irdeto piracy data, used by the press, showed that new season premiers increase piracy activity, both of old episodes and the new season.