Tag: content rights holder

Piracy Never Rests, Protecting Your Valuable Digital Revenue

The COVID-19 pandemic has altered how content is delivered to consumers for the foreseeable future. With the shift to primarily digital distribution, the value of this revenue is more critical than ever. Content owners and producers will need to be more vigilant to protect against piracy. This requires a robust, comprehensive, end-to-end suite of security services and products – from production to distribution, and beyond – and should leverage specific solutions to protect assets once they are pirated. The time is now to implement fast, simple, innovative, and affordable watermarking and piracy detection and enforcement solutions that provide proven results.

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Increase in Piracy During Pandemic Lockdown

During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.

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2 sides of forensic watermarking

Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.

Both sides
Let’s start with the product.

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Can site blocking help fight online piracy?

With the proliferation of different ways to access pirated content, does site blocking have any impact? That was a question I received during a recent piracy panel discussion. Let’s have a look to see if it does.

What is it?

Put simply, site blocking is a technical means by which Internet Service Providers (ISPs) can disable consumer access to target sites. This can be by using DNS based -, Url- or IP blocking capabilities.

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Giving live sports piracy the red card

For live sports, speed is the name of the game when it comes to fighting online pirates. After all the value of the sports content is at its highest while it is being broadcast. What’s the winning game plan to get the pirates sent off as soon as possible?

Live sports broadcasts attract a lot of eyeballs and big advertising dollars. It’s not surprising then that they are a primary target for pirate services.

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