What’s the secret to consumer choice in the online media world?

Some say that we are living in a new era of Television, I think that is true. Consumers have an ever expanding choice of content to view. And in today’s connected world, they have a wide array of channels, devices and apps at their disposal to watch their favorite program at any time and on any device. But how do incumbent pay-TV operators keep up?

No choice but to deliver
If the consumer can’t get what they want, they look elsewhere, and elsewhere is quite often the illegal alternatives.

The next billion viewers: growing the OTT footprint

All pay-TV operators would like to improve TV quality, reduce content delivery costs and reach larger audiences. Who wouldn’t? Given today’s current bandwidth limitations how can operators’ grow their OTT business? Where will the next billion viewers come from?

TV Everywhere
Consumer’s appetite to watch their favorite shows anytime anywhere is showing no sign of slowing. And the ever increasing availability of IP connected devices is fueling this demand. No wonder, pay-TV operators are looking to offer OTT services to meet this growing need.