During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.
Disney+ is finally here! But the OTT market is already crowded and there are more high-profile launches due in 2020. How can all these OTT services survive when consumer budgets and viewing time are both finite?
Common Media Application Format (CMAF) offers many advantages and simplifies OTT content protection. And in the last 18 months, the industry has progressed to make CMAF “ready” for deployment. But are you ready for it?
Like many famous 4-letter words, CPIX conveys surprise, shock even, but not in a bad way. It stands for Content Protection Information Exchange, a rather bland term for a standard that brings very exciting changes for the media industry. Driven by the DASH Industry Forum, CPIX is designed to create operational efficiencies and slash the cost and launch time for your OTT services. Suppliers of video solutions such as Irdeto and AWS Elemental have already embraced CPIX and are at the forefront of its adoption.
As we have seen countless times in the past, consumer demand for live sports is at an all-time high. This content makes it both a key differentiator for pay TV operators and a cornerstone for pirates. These illegal service providers offer thousands of sites providing illegal live sports content attracting millions of viewers. In addition, the eagerness of consumers to watch live sports content means that they not only require, but expect an optimal viewing experience.
The media sector is now a top target for cyber criminals and combating these threats is a major focus at IBC. At midday today, the Conference takes aim at the problem, with a sold-out invite-only C-Tech Forum event which places security firmly at the top of executive agendas.
Perhaps the chief take-away is that the threat from piracy is multi-faceted…
Getting your OTT service to as many screens as possible is key to win customers. But the industry has made this difficult, with competing technologies doing the same thing on different devices. But reaching every device is about to get simpler.
Step 1, package once, serve many
The root of all evil started with DRM fragmentation.
MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.
Sure, using MPEG DASH offers the possibility of significant cost savings for operators aiming to reach the maximum number of device types. They no longer need to create and store multiple streaming formats to reach multiple screen types. But with Apple still stubbornly requiring…
Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.
A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.
Let’s face it; if consumers don’t get what they want, they look elsewhere. Gone are the days of loyalty due to limited choice. For pay-media operators this can be like walking a tightrope: protecting their content investment without the security negatively impacting the consumer experience. What can be done to make this easier?
To find out, let’s check in again with Bob. Unsurprisingly, after being identified as the cause of the corporate disaster Bob is now unemployed. He spends most of his day catching up on the movies and TV series he missed.