Tag: forensic watermarking

How creative studios can protect their content with Irdeto

Digital video piracy is widespread, growing, diverse and continues to affect the bottom line of studios. The negative influences of piracy are not limited to revenue loss but include bandwidth consumption, job losses and brand reputation. Piracy is not only damaging if an entire film is leaked or pirated, but this also negatively affects short clips such as dailies, scenes, and trailers.

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Will the tech giants burst the value of content?

Content is king! So much so that the tech giants (a.k.a FAANG – Facebook, Apple, Amazon, Netflix, Google) are allocating huge budgets to acquiring original content. They want to get into the TV space. But what does this mean for the pay-TV industry? Is it simply supply and demand? Or will inflating content values reach bursting point?

The pay-TV industry is continually evolving to meet the changing needs of its consumers.

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2 sides of forensic watermarking

Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.

Both sides
Let’s start with the product.

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