What lessons can pay-media operators learn from online retail?

With consumers as the common denominator, it’s not surprising that similarities can be seen across some industries. In the media industry, the need for change to keep up with changing consumer demand is widely accepted. But what is the formula for success? Can any parallels be drawn with online retail?

Online’s disruptive nature
It was a Forbes article that made me think: ‘The inconvenient truth about e-commerce: it’s largely unprofitable’. It explains that e-commerce has been disruptive. The radical shift online is presenting challenges

OTT through a broadcast lens

At a recent customer meeting, “why is multi-screen limited to OTT?” was one of the questions. My answer? It doesn’t need to be. And for this broadcast customer it definitely shouldn’t be. Let me share some of the themes from the meeting.

Why start from scratch?
This established broadcast player has a strong DTH brand with a large loyal customer base. And like many, wanted to retain their subscribers by setting up an OTT service that would tick the “multi-screen” box. Makes sense – right?