What will it take for the media industry to unite against online pirates?

The availability of high quality content and broadband access becoming the norm is making online pirates’ lives a lot easier. Content owners, sports rights holders and operators are taking steps to address this problem. But is it enough to have the impact needed to curb the rising tide of piracy?

Disruption affecting studios
Studio’s revenue comes not only from box office performance but also from a complex system of staggered releases…

Consumer piracy survey insights for pay-media operators

The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.

There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.

Will content ever be ‘everywhere’?

After lots of meetings with studios and operators at CES, a memory popped into my head. “Making camel-friendly packaging”. What on earth does that have to do with content?

Back in the day
I was a product manager for STBs. Our best distributor from Dubai faxed over (yes, it’s that long ago) a complaint. Too much packaging was negatively affecting his pipeline. How?

A changing attitude towards watermarking

Watermarking is not new. The technology, which embeds an invisible unique mark to identify the source of pirated content, has been around for a while. Critics have said it was a solution looking for a problem. Well look no more.

Technology vendors like Irdeto have sold watermarking solutions over the years, mainly to content owners wishing to identify leaks in the distribution channel. This is changing.

Looking at the role of CA today and in the future

Pay-TV operators have used CA since the 1990s to encrypt digital content. Over the years, CA has evolved, with Irdeto launching the first software based card-less CA in 2011. But does the CA technology still have a role to play going forward?

Looking back
CA started life in the analogue broadcast world. Its role was to scramble the video signal. With the evolution to digital broadcast, CA transformed to what you can call “true” conditional access with encryption.

Turning 4K impacts into opportunities for pay-TV operators

As you know from my earlier post, the inevitable march toward 4K has begun. And yes, with any new technology there will be challenges. But based on my discussions with studios and operators it’s clear that for well-prepared pay-TV operators, 4K could in fact bring opportunities.

Let me share some insights from recent conversations with studios and operators.