Common Media Application Format (CMAF) offers many advantages and simplifies OTT content protection. And in the last 18 months, the industry has progressed to make CMAF “ready” for deployment. But are you ready for it?
Getting your OTT service to as many screens as possible is key to win customers. But the industry has made this difficult, with competing technologies doing the same thing on different devices. But reaching every device is about to get simpler.
Step 1, package once, serve many
The root of all evil started with DRM fragmentation.
MPEG DASH has widely been described as “the future” of streaming and both “essential” and “inevitable” for OTT operators. But is it really the Holy Grail of internet-delivered content? The answer is: not yet.
Sure, using MPEG DASH offers the possibility of significant cost savings for operators aiming to reach the maximum number of device types. They no longer need to create and store multiple streaming formats to reach multiple screen types. But with Apple still stubbornly requiring…
Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.
A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.