The UK’s BT recently revealed plans to become a “super aggregator” of content services, adding Amazon Prime Video to its platform alongside Netflix and Sky’s Now TV. It may help to offset OTT competition, but will consumers pay a premium for the convenience of “one-stop” content shopping?
Content is king! So much so that the tech giants (a.k.a FAANG – Facebook, Apple, Amazon, Netflix, Google) are allocating huge budgets to acquiring original content. They want to get into the TV space. But what does this mean for the pay-TV industry? Is it simply supply and demand? Or will inflating content values reach bursting point?
The pay-TV industry is continually evolving to meet the changing needs of its consumers.
Sure, people share their Netflix – or your OTT service – user names and passwords with their buddies and families. Or their credentials get stolen and posted on the internet for illegal use. But is this a “solvable” problem, in the practical sense of the word? Or can you grow your OTT service despite credentials sharing?
Credentials sharing isn’t necessarily Darth Vader in the OTT galaxy
Trying to solve the “credentials sharing problem” is an impressive goal, but possibly a wasteful one and a diversion from the real problem – service abuse.
The availability of high quality content and broadband access becoming the norm is making online pirates’ lives a lot easier. Content owners, sports rights holders and operators are taking steps to address this problem. But is it enough to have the impact needed to curb the rising tide of piracy?
Disruption affecting studios
Studio’s revenue comes not only from box office performance but also from a complex system of staggered releases…
After lots of meetings with studios and operators at CES, a memory popped into my head. “Making camel-friendly packaging”. What on earth does that have to do with content?
Back in the day
I was a product manager for STBs. Our best distributor from Dubai faxed over (yes, it’s that long ago) a complaint. Too much packaging was negatively affecting his pipeline. How?
Just in time for 2017 predictions about the pay-media industry. Typically, there’s always something about disruptors. But let’s be frank, so far the so-called disruptors haven’t brought the industry to its knees. Isthe industry too resilient or is the real disruptor yet to make an entrance?
What got me thinking
Last Sunday, after a pleading text from my student son I transferred money to his account. It took 26 seconds to reach his account!
In today’s OTT world, pay-media operators continually modify their business models to find the sweet spot; what resonates best with their consumers. Unfortunately, the same is true with cybercriminals. For them, the introduction of account generator sites is at the heart of this evolution.
No longer limited to the DarkNet
In an earlier blog, I explained how compromised account details are regularly being sold on the DarkNet. However, in the last few months the Irdeto cyber-services team has witnessed a change.
Pay-TV operators are used to thinking in terms of winning the largest share of a consumer’s disposable income: their wallet. In today’s digital world, is that still the most important battleground? With only so many minutes in the day, should operators really be fighting for people’s time?
What’s the fuss all about?
Watching TV typically comes out top in any survey related to leisure activities or media consumption.
As Netflix continues its global expansion, so too do the debates whether its service accelerates cord-cutting from traditional pay-TV services. But are we looking at this from the wrong perspective? Is the rising OTT tide, in fact, floating all boats including the pay-TV operator’s?
In a recent report, Digital TV Research forecasted that North American OTT revenues will reach USD 20.39bn in 2020, up from USD 6.85bn last year. And I believe this growth trend is true globally.
Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder will they get left behind as a result?
Adoption will be quicker
Earlier this year, Business Insider forecasted that 4K will roll out much faster than industry analysts predict. This echoes what we see in the adoption rates.