The availability of high quality content and broadband access becoming the norm is making online pirates’ lives a lot easier. Content owners, sports rights holders and operators are taking steps to address this problem. But is it enough to have the impact needed to curb the rising tide of piracy?
Disruption affecting studios
Studio’s revenue comes not only from box office performance but also from a complex system of staggered releases…
The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.
There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.
I’m sure Hubspot’s Brian Halligan was addressing legal companies when he said: “The only way to be successful in growing your business and revenue streams is to match how you market your products with the way in which the prospective clients are learning about and shopping for the products.” Yet, online pirates have definitely taken his message to heart. Have you? Connecting with your consumers
It’s clear just looking around, we’re addicted to being online. Just as technology has made the world more connected, it’s also increased the number of places consumers are hit with marketing messages.
Sci-fi often portrays artificial intelligence (AI) like this: a computer watches people for a while, blinks darkly and decides the solution to the world’s problems is to kill off the human race. Thankfully we are far away from that. But what AI is capable of today is simulating a specific human brain function – such as pattern recognition. And that’s very exciting for security.
AI makes security practical in the open world
The world is now open, causing disruption in many industries and changing the demands on security.
We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?
The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.
Online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. Trying to tackle this on your own will have limited effect. To have an impact means working together.
Hare and the tortoise
Online piracy is one of the biggest threats facing pay-media providers and content owners. It’s a growing pandemic problem and not easy to solve. Pirates are continually adapting. Unhindered by rules and regulations they move at internet speed.
Would you use a screwdriver to hammer a nail into a wall? Not very effective. It’s the wrong tool for the job. The same is true in the world of anti-piracy. You need the right tools and services for the different threats.
Understanding what you need
Online pirates are continually adapting. Unhindered by rules and regulations pirates move at internet speed. Too effectively fight online piracy means keeping up to date with their latest activities.
Picture Bob. He thinks he’s figured out how to avoid paying for cable TV by watching programs streamed from pirate websites. One day, he’s watching a live football broadcast and ten minutes into the game, he loses all access. His screen goes blank. Is ruining the user experience on pirated sites a new combat strategy?
Seeing it differently
Degrading user experience may not be the first thing that comes to mind when considering how to combat cybercrime.
What can the automotive industry learn from pay-media? They’re so different. For one personal safety is paramount and for the other it’s all about entertaining consumers. Worlds apart? Not at all when it comes to cybercrime. For cybercrime these differences don’t matter.
Just as the internet plays a pivotal role in the media industry, its growing in importance for automotive.