There is no doubt about it, pirates are criminals. Unfortunately they are also entrepreneurs. They know that high quality, compelling content offered at a reasonable price sells! As such all legal content – thematic channels, recent movie releases, and particularly live sport – is a target. Unless investments are protected, content is not safe.
More and more are out there
As you know from my earlier post , we are facing a wave of piracy larger than ever before.
As you know from my earlier post, we’re facing a wave of piracy bigger than we’ve ever seen before. OTT piracy – aka content redistribution – is today’s biggest threat. But is it down to the pay-TV operators or content rights holders to take on this fight?
A common enemy
There’s no doubt about it. Online pirates are bad for business. Pay-TV operators are facing potential subscriber churn to cheaper illegal services. For content rights holders this is an emerging threat affecting loss of revenue as these alternative sources are diluting the value of the content.
For the first time, searches for popular insecure OTT devices have now outstripped popular secure OTT devices on Google searches. Online piracy is big business. All content is a target: thematic channels, recent movie releases and particularly live sports. The question is can anything be done to hold back this tide?
With advancements in technology, increasing broadband availability and speed plus secure silicon effectively stamping out control word sharing piracy; the pirates have adapted. OTT piracy, aka content redistribution, is now the biggest threat facing pay-TV operators and content rights holders.
In February 1996, chess champion Gary Kasparov beat Deep Blue, the world’s strongest chess computer. Having suffered a defeat to the computer earlier, Kasparov changed his approach. His moves focused on where the short-term position was cloudy and there was no imminent tactical objective.
He did what the computer wasn’t expecting; hadn’t been designed to handle.
As you know from my earlier post, the inevitable march toward 4K has begun. And yes, with any new technology there will be challenges. But based on my discussions with studios and operators it’s clear that for well-prepared pay-TV operators, 4K could in fact bring opportunities.
Let me share some insights from recent conversations with studios and operators.