Investigators often get told to “follow the money”. The time has come to extend this approach to the fight against online piracy, as new Irdeto research reveals the scale at which payment platforms are being used to enable illegal streaming.
The threat of illegal content redistribution really cannot be underestimated. That’s the consensus from yesterday’s IBC Conference technical paper session on cyber and content security.
So let’s look at some facts – according to Irdeto data from late last year, there were more than 2.7 million advertisements on e-commerce websites, including Amazon, eBay and Alibaba for illicit content streaming devices.
Gone are the days where online piracy was an individual sharing illegal content with a few select “friends”. Today, online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. To be effective in fighting this continually growing threat requires a team of experts.
Pre-match build up
OTT piracy remains the biggest threat facing pay-media operators and content rights holders. Illegal supply of premium content, especially live events such as soccer is driving this increase.
We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?
The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.
True, a botanical metaphor about OTT piracy is unusual. But similarities can be drawn. In the housing market, the presence of Japanese knotweed can have a detrimental effect. If unchecked, online piracy is on track to do the same in the pay-media industry. What can be done to fight the weed?
What is Japanese knotweed?
Put simply, it’s a relentless plant that can grow 30cm a week. Its invasion can knock thousands off the value
Entrepreneurs realize that a business must evolve to stay relevant: give consumers what they want. Unfortunately, the same is true for the online piracy business. As pirates evolve, we need to be one step ahead.
Over the last few months a new trend in streaming piracy has emerged.
It may sound strange coming from the SVP Sales & Marketing but…. Sometimes it’s not about “always closing” – it’s about raising awareness. And that’s certainly true when it comes to the growing online piracy problem.
Piracy levels surrounding the season 5 premier of Game of Thrones™ received global news coverage. The Irdeto piracy data, used by the press, showed that new season premiers increase piracy activity, both of old episodes and the new season.
The harsh reality is we can’t eradicate online piracy. But what we can do is make it as difficult as possible for the pirates. Without an effective supply chain a business will struggle to give consumers what they want. And that’s no different for the pirates!
Where would you go? The biggest, of course!
On a typical day, there are approximately 1.9million product listings for pirate OTT devices and services available for purchase through major online retailers. Unfortunately piracy is a lucrative business.
There is no doubt about it, pirates are criminals. Unfortunately they are also entrepreneurs. They know that high quality, compelling content offered at a reasonable price sells! As such all legal content – thematic channels, recent movie releases, and particularly live sport – is a target. Unless investments are protected, content is not safe.
More and more are out there
As you know from my earlier post , we are facing a wave of piracy larger than ever before.
As you know from my earlier post, we’re facing a wave of piracy bigger than we’ve ever seen before. OTT piracy – aka content redistribution – is today’s biggest threat. But is it down to the pay-TV operators or content rights holders to take on this fight?
A common enemy
There’s no doubt about it. Online pirates are bad for business. Pay-TV operators are facing potential subscriber churn to cheaper illegal services. For content rights holders this is an emerging threat affecting loss of revenue as these alternative sources are diluting the value of the content.