During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.
If you ask over-the-top (OTT) providers who their top competitors are, their likely response is to name their biggest market rivals. But what about the pirates? …
The OTT landscape is about to go into overdrive. These are high stakes with billions of dollars on the table which presents an unprecedented challenge to the industry’s attempts at security – and a golden opportunity for pirates. Tackling piracy is a complex issue but an effective strategy boils down to two things…
Irdeto joined the world’s leading broadcast, satellite, content delivery, digital media, film, and audio entertainment specialists at the 2019 CABSAT conference, and its clear piracy is still a hot topic. For the first time, CABSAT […]
In 2018 Irdeto joined over 600 leading professionals watching over 90 influential speakers on stage at the SportsPro OTT Summit in Madrid in November where the issues the live sports industry is facing were made […]
The threat of illegal content redistribution really cannot be underestimated. That’s the consensus from yesterday’s IBC Conference technical paper session on cyber and content security.
So let’s look at some facts – according to Irdeto data from late last year, there were more than 2.7 million advertisements on e-commerce websites, including Amazon, eBay and Alibaba for illicit content streaming devices.
Gone are the days where online piracy was an individual sharing illegal content with a few select “friends”. Today, online piracy is a highly sophisticated operation that often spans different countries and jurisdictions. To be effective in fighting this continually growing threat requires a team of experts.
Pre-match build up
OTT piracy remains the biggest threat facing pay-media operators and content rights holders. Illegal supply of premium content, especially live events such as soccer is driving this increase.
We all know the pay-media world is changing. Old business models are under pressure. Digital viewing habits are relegating TV to the 2nd screen. Industry experts all talk about who will triumph in this flux. One ‘brand’ which you rarely see as a serious contender: Online Pirates. But why not?
The usual suspects
Never before have consumers had so much affordable content so easily accessible. The technology advancements opened the door for OTT providers and content owners to go direct to consumers.
True, a botanical metaphor about OTT piracy is unusual. But similarities can be drawn. In the housing market, the presence of Japanese knotweed can have a detrimental effect. If unchecked, online piracy is on track to do the same in the pay-media industry. What can be done to fight the weed?
What is Japanese knotweed?
Put simply, it’s a relentless plant that can grow 30cm a week. Its invasion can knock thousands off the value
Entrepreneurs realize that a business must evolve to stay relevant: give consumers what they want. Unfortunately, the same is true for the online piracy business. As pirates evolve, we need to be one step ahead.
Over the last few months a new trend in streaming piracy has emerged.