Disney+ and Netflix have both been criticized for failing to support some Smart TVs. If these big budget players can’t achieve full device reach, what hope is there for smaller operators? How can OTT operators get device strategy right?
Disney+ is finally here! But the OTT market is already crowded and there are more high-profile launches due in 2020. How can all these OTT services survive when consumer budgets and viewing time are both finite?