Will the tech giants burst the value of content?

Will text giants burst the bubble of content value

Content is king! So much so that the tech giants (a.k.a FAANG – Facebook, Apple, Amazon, Netflix, Google) are allocating huge budgets to acquiring original content. They want to get into the TV space. But what does this mean for the pay-TV industry? Is it simply supply and demand? Or will inflating content values reach bursting point?

The pay-TV industry is continually evolving to meet the changing needs of its consumers.

IBC 2017: 8K on the horizon, AI and security everywhere

Here are some key take-aways from IBC 2017.

8K approaches normalization
The security of 4K UHD content is currently high on the agenda of content owners everywhere and 8K is already coming into view on the horizon. After more than a decade of development and regular appearances in IBC’s Future Zone, NHK is approaching the finishing line with its 8K broadcasting system.

2 sides of forensic watermarking

Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.

Both sides
Let’s start with the product.

Grow your OTT business despite credentials sharing

Sure, people share their Netflix – or your OTT service – user names and passwords with their buddies and families. Or their credentials get stolen and posted on the internet for illegal use. But is this a “solvable” problem, in the practical sense of the word? Or can you grow your OTT service despite credentials sharing?

Credentials sharing isn’t necessarily Darth Vader in the OTT galaxy
Trying to solve the “credentials sharing problem” is an impressive goal, but possibly a wasteful one and a diversion from the real problem – service abuse.

Maintaining control in an unmanaged world

New content protection requirements around premium content are upping the ante for delivery to unmanaged devices. Many of these requirements we’ve come to expect in managed devices, but with the emergence of OTT services the requirements have softened to accommodate the app on CE device consumption model.

Ultimately many of these security components including hardware root of trust or hardware decode pipeline exist on most CE devices.

What lessons can pay-media operators learn from online retail?

With consumers as the common denominator, it’s not surprising that similarities can be seen across some industries. In the media industry, the need for change to keep up with changing consumer demand is widely accepted. But what is the formula for success? Can any parallels be drawn with online retail?

Online’s disruptive nature
It was a Forbes article that made me think: ‘The inconvenient truth about e-commerce: it’s largely unprofitable’. It explains that e-commerce has been disruptive. The radical shift online is presenting challenges

What will it take for the media industry to unite against online pirates?

The availability of high quality content and broadband access becoming the norm is making online pirates’ lives a lot easier. Content owners, sports rights holders and operators are taking steps to address this problem. But is it enough to have the impact needed to curb the rising tide of piracy?

Disruption affecting studios
Studio’s revenue comes not only from box office performance but also from a complex system of staggered releases…

Consumer piracy survey insights for pay-media operators

The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.

There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.