Android TV is an attractive option for operators because they can cut the time and effort of launching a set-top box from 18 months (or more), with traditional middleware, down to a fraction of that. However, the question many will be asking is how quickly can you REALLY launch your own brand of Android TV box?
Content is king! So much so that the tech giants (a.k.a FAANG – Facebook, Apple, Amazon, Netflix, Google) are allocating huge budgets to acquiring original content. They want to get into the TV space. But what does this mean for the pay-TV industry? Is it simply supply and demand? Or will inflating content values reach bursting point?
The pay-TV industry is continually evolving to meet the changing needs of its consumers.
Here are some key take-aways from IBC 2017.
8K approaches normalization
The security of 4K UHD content is currently high on the agenda of content owners everywhere and 8K is already coming into view on the horizon. After more than a decade of development and regular appearances in IBC’s Future Zone, NHK is approaching the finishing line with its 8K broadcasting system.
Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.
Let’s start with the product.
Sure, people share their Netflix – or your OTT service – user names and passwords with their buddies and families. Or their credentials get stolen and posted on the internet for illegal use. But is this a “solvable” problem, in the practical sense of the word? Or can you grow your OTT service despite credentials sharing?
Credentials sharing isn’t necessarily Darth Vader in the OTT galaxy
Trying to solve the “credentials sharing problem” is an impressive goal, but possibly a wasteful one and a diversion from the real problem – service abuse.
New content protection requirements around premium content are upping the ante for delivery to unmanaged devices. Many of these requirements we’ve come to expect in managed devices, but with the emergence of OTT services the requirements have softened to accommodate the app on CE device consumption model.
Ultimately many of these security components including hardware root of trust or hardware decode pipeline exist on most CE devices.
Getting your OTT service to as many screens as possible is key to win customers. But the industry has made this difficult, with competing technologies doing the same thing on different devices. But reaching every device is about to get simpler.
Step 1, package once, serve many
The root of all evil started with DRM fragmentation.
With consumers as the common denominator, it’s not surprising that similarities can be seen across some industries. In the media industry, the need for change to keep up with changing consumer demand is widely accepted. But what is the formula for success? Can any parallels be drawn with online retail?
Online’s disruptive nature
It was a Forbes article that made me think: ‘The inconvenient truth about e-commerce: it’s largely unprofitable’. It explains that e-commerce has been disruptive. The radical shift online is presenting challenges
The availability of high quality content and broadband access becoming the norm is making online pirates’ lives a lot easier. Content owners, sports rights holders and operators are taking steps to address this problem. But is it enough to have the impact needed to curb the rising tide of piracy?
Disruption affecting studios
Studio’s revenue comes not only from box office performance but also from a complex system of staggered releases…
The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.
There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.