As you know from my earlier post, we’re facing a wave of piracy bigger than we’ve ever seen before. OTT piracy – aka content redistribution – is today’s biggest threat. But is it down to the pay-TV operators or content rights holders to take on this fight?
A common enemy
There’s no doubt about it. Online pirates are bad for business. Pay-TV operators are facing potential subscriber churn to cheaper illegal services. For content rights holders this is an emerging threat affecting loss of revenue as these alternative sources are diluting the value of the content.