Tag: pay-TV operator;

Pay-TV: The top 5 ways to attract more subscribers

The plethora of Over-the-Top (OTT) streaming platforms with their continuous release of compelling series has gradually shifted viewers’ preferences away from the pay-TV ecosystem. Pay-TV operators can turn the game around, pull their audience back and get new subscribers if managed wisely. Let’s explore how they can achieve it with the top 5 strengths that give pay-TV the edge over OTT streaming.

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Pay-TV Super Aggregation Under Your Watch

Welcome to our blog series about super aggregation and the future of pay-TV. Based on market research and multiple conversations with our customers, we have prepared three blogs to capture and share key insights on how pay-TV operators are developing their super aggregation strategies and how they can differentiate on this new era of media and entertainment. On this first blog, we will focus on why operators must secure and keep watch of their connected platforms to secure their business’ growth and protect their subscriber base.

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Will the tech giants burst the value of content?

Content is king! So much so that the tech giants (a.k.a FAANG – Facebook, Apple, Amazon, Netflix, Google) are allocating huge budgets to acquiring original content. They want to get into the TV space. But what does this mean for the pay-TV industry? Is it simply supply and demand? Or will inflating content values reach bursting point?

The pay-TV industry is continually evolving to meet the changing needs of its consumers.

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The fight isn’t over…

As we have seen countless times in the past, consumer demand for live sports is at an all-time high. This content makes it both a key differentiator for pay TV operators and a cornerstone for pirates. These illegal service providers offer thousands of sites providing illegal live sports content attracting millions of viewers. In addition, the eagerness of consumers to watch live sports content means that they not only require, but expect an optimal viewing experience.

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2 sides of forensic watermarking

Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.

Both sides
Let’s start with the product.

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