Thanks to the highly publicized sentencing of Ross Ulbricht, founder of the online blackmarket place – Silk Road, the general awareness of the DarkNet is increasing. Yet, the importance of the DarkNet to our customers isn’t about supply of illegal drugs or fake passports; it is its growing role in evolving online piracy.
Before diving into the detail of the emerging trends that we’re seeing, let’s start by putting things into context.
‘Never trust the browser’ is a mantra that all developers and security experts live by. Of course! In essence it’s an engine designed for remote code execution. What’s there to trust? But, imagine the possibilities if it could be transformed into a secure platform.
Living in a hostile world
Cyber attackers are constantly looking for, and finding, security weaknesses; program errors and other flaws in web browsers. Looking back at 2014, they proved to be very successful.
A friend of mine once told me that software engineers are fashionistas at heart. Instead of trying to out dress each other they out buzz word each other. Well the latest buzz words you likely to hear on this season’s software engineering runway are Hadoop, Splunk and Deep learning.
Yes indeed these big data buzzwords have been flying around Irdeto for some time. Now you normally think of big data as being used to analyze consumer behavior or to learn that the breading patterns of toads are great predictors of earthquakes. But what has big data got to do with security?
Pay-TV operators are used to thinking in terms of winning the largest share of a consumer’s disposable income: their wallet. In today’s digital world, is that still the most important battleground? With only so many minutes in the day, should operators really be fighting for people’s time?
What’s the fuss all about?
Watching TV typically comes out top in any survey related to leisure activities or media consumption.
One of the things I love about this industry is that it’s constantly evolving. I believe the media industry is at the cusp of some of the most significant and rapid change we’ve seen in decades. And we are already seeing the early opportunities that this new paradigm brings.
Not losing focus
Consolidation within the industry shows no sign of stopping; most recently Charter’s planned acquisition of TimeWarner as well as Arris|Pace merging.
It may sound strange coming from the SVP Sales & Marketing but…. Sometimes it’s not about “always closing” – it’s about raising awareness. And that’s certainly true when it comes to the growing online piracy problem.
Piracy levels surrounding the season 5 premier of Game of Thrones™ received global news coverage. The Irdeto piracy data, used by the press, showed that new season premiers increase piracy activity, both of old episodes and the new season.
As Netflix continues its global expansion, so too do the debates whether its service accelerates cord-cutting from traditional pay-TV services. But are we looking at this from the wrong perspective? Is the rising OTT tide, in fact, floating all boats including the pay-TV operator’s?
In a recent report, Digital TV Research forecasted that North American OTT revenues will reach USD 20.39bn in 2020, up from USD 6.85bn last year. And I believe this growth trend is true globally.
The harsh reality is we can’t eradicate online piracy. But what we can do is make it as difficult as possible for the pirates. Without an effective supply chain a business will struggle to give consumers what they want. And that’s no different for the pirates!
Where would you go? The biggest, of course!
On a typical day, there are approximately 1.9million product listings for pirate OTT devices and services available for purchase through major online retailers. Unfortunately piracy is a lucrative business.
There is no doubt about it, pirates are criminals. Unfortunately they are also entrepreneurs. They know that high quality, compelling content offered at a reasonable price sells! As such all legal content – thematic channels, recent movie releases, and particularly live sport – is a target. Unless investments are protected, content is not safe.
More and more are out there
As you know from my earlier post , we are facing a wave of piracy larger than ever before.