Tag: pay-tv

Pay-TV: The top 5 ways to attract more subscribers

The plethora of Over-the-Top (OTT) streaming platforms with their continuous release of compelling series has gradually shifted viewers’ preferences away from the pay-TV ecosystem. Pay-TV operators can turn the game around, pull their audience back and get new subscribers if managed wisely. Let’s explore how they can achieve it with the top 5 strengths that give pay-TV the edge over OTT streaming.

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Smarter workflow to reduce catch-up costs

With TV channels becoming more popular on streaming platforms, the costs of running OTT service are increasingly appearing on the radar of the CFOs. Reducing in content or customer experience investments are not likely, so the pressure shifts to the engineers to find smarter ways to run the services. In this article, I will look at the catch-up TV service and share my thoughts on how to reduce its associated CAPEX and OPEX costs.

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Increase in Piracy During Pandemic Lockdown

During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.

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The $2,000 threat to Pay TV

Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?

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