The UK’s BT recently revealed plans to become a “super aggregator” of content services, adding Amazon Prime Video to its platform alongside Netflix and Sky’s Now TV. It may help to offset OTT competition, but will consumers pay a premium for the convenience of “one-stop” content shopping?
Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?
Cable companies, pay TV operators and telcos are often called service providers for the principal reason that they are not selling media and entertainment – they are selling a service. One of the most valuable assets they hold is a direct physical link into people’s homes and an ongoing monthly billing relationship.
From a pure business perspective that means anything a service provider can leverage to boost bandwidth usage and ARPU is fair game.
Contrary to popular belief, pay TV remains remarkably robust across Europe and, according to analysts Futuresource Consulting, the reason why is the user experience.
In its latest ‘Living With Digital’ consumer research report, Futuresource states that across all major European territories, the most important reason given for continuing with a pay TV subscription was ease of use and a wide range of channels.
Picture Bob. He thinks he’s figured out how to avoid paying for cable TV by watching programs streamed from pirate websites. One day, he’s watching a live football broadcast and ten minutes into the game, he loses all access. His screen goes blank. Is ruining the user experience on pirated sites a new combat strategy?
Seeing it differently
Degrading user experience may not be the first thing that comes to mind when considering how to combat cybercrime.
Consolidation within the media industry shows no sign of stopping. It’s happening on both sides: vendors and customers. When it comes to security vendor consolidation why is it important to look beyond the press release?
The beat goes on
Hearing about vendor consolidation or rumored consolidation is common place. It’s part and parcel of our industry.
What can the automotive industry learn from pay-media? They’re so different. For one personal safety is paramount and for the other it’s all about entertaining consumers. Worlds apart? Not at all when it comes to cybercrime. For cybercrime these differences don’t matter.
Just as the internet plays a pivotal role in the media industry, its growing in importance for automotive.
As you know from my earlier post, the inevitable march toward 4K has begun. And yes, with any new technology there will be challenges. But based on my discussions with studios and operators it’s clear that for well-prepared pay-TV operators, 4K could in fact bring opportunities.
Let me share some insights from recent conversations with studios and operators.