During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.
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For all the talk of pioneering technology like virtual reality, AI, blockchain and 5G, IBC 2018 illustrated the profound trajectory of the industry from broadcast to unicast. It’s one in which channels will pop-up or pop-down at the click of a button with the cloud playing an increasingly prominent role.
In recent times, Google has begun to make serious, some might say game-changing in-roads, into the middleware market. So much so that Android TV (Operator Tier) is arguably the middleware that is on the fastest track to growth.
The UK’s BT recently revealed plans to become a “super aggregator” of content services, adding Amazon Prime Video to its platform alongside Netflix and Sky’s Now TV. It may help to offset OTT competition, but will consumers pay a premium for the convenience of “one-stop” content shopping?
Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?
Cable companies, pay TV operators and telcos are often called service providers for the principal reason that they are not selling media and entertainment – they are selling a service. One of the most valuable assets they hold is a direct physical link into people’s homes and an ongoing monthly billing relationship.
From a pure business perspective that means anything a service provider can leverage to boost bandwidth usage and ARPU is fair game.
Contrary to popular belief, pay TV remains remarkably robust across Europe and, according to analysts Futuresource Consulting, the reason why is the user experience.
In its latest ‘Living With Digital’ consumer research report, Futuresource states that across all major European territories, the most important reason given for continuing with a pay TV subscription was ease of use and a wide range of channels.