“People don’t know what they want until you show it to them.” Was Steve Jobs right? Is the role of the pay-TV operator about making it easier for consumers to find and consume content? Showing them what is available.
You’re the one that I want
The good news is that despite a sluggish economy for many countries, McKinsey & Company highlighted in their global media report (2013) that spending on media and entertainment grew 5.8% in 2012.