Updating set-top box software is something operators do infrequently and only when they need new features or security functions. With Android TV, this practice must change because Google mandates a software update policy. Is keeping Android TV updated going to be a pain for operators?
Android TV is an attractive option for operators because they can cut the time and effort of launching a set-top box from 18 months (or more), with traditional middleware, down to a fraction of that. However, the question many will be asking is how quickly can you REALLY launch your own brand of Android TV box?
Android TV is an open environment that could make operators love it, or hate it. There are many reasons for loving it. But there is only one main reason for potentially hating it… the security risk associated with it being open.
Threats are a reality in any environment.
Android TV is a hot topic in the industry. Many operators appreciate the benefits it offers. Some of these are described in my blog comparing Android TV to middleware. But a major concern remains: “how much control will I give up to Google?” Probably less than you think!
You have full control of the STB, not Google.
Yes, it’s true.
The pace of change in the media and technology landscape continues at breath taking speed. And the next 5-10 years will see much upheaval in digital content protection. The flexibility of your business model will become even more business-critical.
My earlier post on “Future-proofing your OTT Content Protection” shows how damaging an inflexible approach can be.