What’s in a name? For ISPs there could be a whole load of business tied up in a simple change from “smart” to “connected”. Marketing “smart home” solutions could be excluding a huge chunk of the broadband subscriber base that doesn’t realize quite how smart their home has become.
Coronavirus has added a new dimension to family battles over screen time and web-use. These challenges will persist once lockdowns end. How can broadband service providers ensure they are giving families the parental control tools they really need?
As Coronavirus enforces unprecedented home working, hackers are also hard at work exploiting our fears. Insecure home networks are making this a giant cybersecurity challenge for employers. In the future, could homeworkers be forced to choose broadband from an ISP that has been security-approved by their company?
In recent posts, I’ve examined key questions ISPs should ask when procuring smart home management including security, accuracy, flexibility and futureproofing. But now let’s focus on features to delight subscribers, build loyalty, reduce churn and boost ARPU.
With an increasingly crowded field of vendors for smart home management systems, how can ISPs be sure they choose wisely? In my list of key areas to investigate during procurement, security is naturally at the top. Just how smart is the smart home protection offered?