With the rise of OTT services, consumers are starting to analyze their monthly entertainment expenses. The good news is that many don’t want to lose their pay-TV operator service. The downside is they want to pay less for it.
Is it the same across the globe?
What’s clear from my customer meetings is that pay-TV services are not being eroded completely by OTT. They’re still important. But pressure is building on operators to drive down the cost of delivery. From Mexico to Malaysia this was a common goal.
All pay-TV operators would like to improve TV quality, reduce content delivery costs and reach larger audiences. Who wouldn’t? Given today’s current bandwidth limitations how can operators’ grow their OTT business? Where will the next billion viewers come from?
Consumer’s appetite to watch their favorite shows anytime anywhere is showing no sign of slowing. And the ever increasing availability of IP connected devices is fueling this demand. No wonder, pay-TV operators are looking to offer OTT services to meet this growing need.
Could an innocent device like a STB, webcam or home thermostat be used by hackers to attack you? In the current world of the Internet of Things (IoT), the answer is Yes! Leading to the name Internet of Threats. But operators have the power to change this.
IoT promises connected convenience at consumer’s fingertips. From adjusting your home heating when you land back at the airport, to checking your home security remotely if the alarm goes off while you’re out. Consumers depend on their operator to be the trusted party and remove any privacy or security implications.
Cybercrime is big business. And the impact is far reaching. No organization is immune. Cable and Satellite operators with their large number of STBs could be vulnerable to attack. Can anything be done to minimize the risk?
Changing face of cybercrime
Hackers are no longer teenagers wanting to gain notoriety. Over the years, we’ve witnessed cybercrime change.
Consolidation within the industry shows no sign of stopping. The EU approves BSkyB’s proposed acquisition of Sky Deutschland and Sky Italia. Vodafone CEO hints at interest in more acquisitions after its recent purchase of Spain’s largest cable operator – Ono. And that’s only a couple of examples. You would image that the inevitable consequence for the “mega” operator is the headache of being locked into multiple long-term vendors.
A recent customer meeting reassured me that operators are interested in breaking free. They just need the headache tablet.
As you know from my earlier post, the inevitable march toward 4K has begun. And yes, with any new technology there will be challenges. But based on my discussions with studios and operators it’s clear that for well-prepared pay-TV operators, 4K could in fact bring opportunities.
Let me share some insights from recent conversations with studios and operators.
The pace of change in the media and technology landscape continues at breath taking speed. And the next 5-10 years will see much upheaval in digital content protection. The flexibility of your business model will become even more business-critical.