Tag: super aggregation strategy

Pay-TV: The top 5 ways to attract more subscribers

The plethora of Over-the-Top (OTT) streaming platforms with their continuous release of compelling series has gradually shifted viewers’ preferences away from the pay-TV ecosystem. Pay-TV operators can turn the game around, pull their audience back and get new subscribers if managed wisely. Let’s explore how they can achieve it with the top 5 strengths that give pay-TV the edge over OTT streaming.

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